TravelDailyNews: As a luxury hotel chain in Greece, what do you offer to the Russian Market?
Alexandros Angelopoulos: There seems to be a general misunderstanding that Russian guests are different from any other guest. This is not the case, apart from the fact that Russians, to us, are people with whom we have cultural and historical bonds.
A luxury hotel must at all times offer quality holidays to all its guests. Most importantly, it must always offer a genuine Greek experience based on Greek gastronomy, hospitality and tradition. While this is all very nice to promise it is quite a challenge to offer.
TDN: Aldemar is targeting Russina market for many years now. What is your marketing plan for the country?
A.A: We were the first to open up to the eastern Countries, as we saw most of the traditional sources of Tourism shrink both in size and revenue. The truth is that we are still capitalizing on our very early entry in these markets and on professional relations that have now become personal. This of course would not be possible without a very extensive and quite expensive marketing plan. It is crucial, however, that the marketing is met by the right services, offered at the Hotel.
TDN: Why a Russian tourist to come in Aldemar?
A.A: There is no single answer to that question. We try to maintain a Greek profile and remain strict to our principles that dictate quality, value for money and enjoyable holidays. Being pioneers in quite a few areas, apart from our constant investment on our existing unique selling points we have enriched our product with excellent cuisine, a comprehensive, yet very extensive, environmental plan and a unique set of services and sport facilities.