With the fall-travel season on the horizon, one thing many consumers can agree on is that they would give anything to travel like they used to. According to the Amex Trendex, a monthly trend report from American Express, 44% of U.S. adults would give up using their cell phone to be able to travel safely and comfortably outside of the U.S. right now.
As the world of travel continues to evolve, Amex Trendex uncovers unique trends pointing to how consumers are feeling about travel today and in the future, including:
Consumers are redefining what travel means:
- 67% of consumers agree their definition of taking a vacation has changed this year.
- Destinations previously overlooked are getting more attention; 39% of consumers have explored local destinations they wouldn’t have gone to otherwise.
- Nearly half (44%) of consumers would pay more for a hotel where you can easily socially distance.
Many Millennials are still taking their hard-earned vacation days despite this years’ unpredictable travel environment even as 60% of all consumers are not taking any vacation days or using fewer this year than last.
However, 46% of Millennials are planning to take either the same amount of vacation days as last year or are planning to take even more days off.
Of Millennials who are planning to use vacation days this year, 38% are planning to use them for ‘mental health days.’
People have a desire to safely connect through travel:
- 2 in 3 adults (66%) have decided to travel or are considering traveling in a “travel pod” of a select group of friends and family members.
- 91% say that the ability to travel is important to their overall happiness and 86% say it is important to maintaining healthy relationships with family and friends.
In line with this, according to our own U.S. Card Member booking data for travel booked through American Express Travel over the last month (08/10/2020 – 09/06/2020) vs. 08/05/2019 – 09/01/2019), last minute bookings are still trending with 3 in 4 (75%) bookings are for travel within 30 days, compared to 62% this time last year.