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Anna Sant appointed as CPP UK’s Commercial Development Manager for Parametrics


CPP Group UK brings in former Moneysupermarket travel insurance specialist to grow InsurTech’s parametric insurance offering.

CPP Group UK is announcing the appointment of Anna Sant as its new Commercial Development Manager for its Parametrics insurance offerings after a period of significant growth for the Leeds-based InsurTech. Anna will work closely with the sales, business development and CPP Blink Parametric teams, as well as CPP UK’s parent business CPP Group.

Anna joins CPP UK as a travel insurance expert with significant contacts and experience. She previously spent seventeen years at Moneysupermarket Group, where she rose to the senior management team responsible for the travel insurance distribution and partners over the course of her tenure. As second in command in the company’s travel insurance department, she has worked with all the major UK travel insurance brands and insurers.

Anna brings her wealth of expertise in travel insurance to support the growth of the parametric side of CPP UK. In Summer 2021, CPP launched a world-first parametric lost luggage product, Smart Luggage, to help support travellers and the travel insurance sector alike. Smart Luggage uses parametric technology to provide airline passengers with real-time support and cash assistance in case of loss or delay of their checked in luggage. 

In the recent months, CPP’s parametric product has played a pivotal role in starting to help the travel and travel insurance industries re-build consumer trust in international travel while differentiating and modernising travel insurance product offerings. The Commercial Development Manager role has been newly and specially developed for CPP to continue to expand its CPP Blink Parametric portfolio and expertise in the travel, home and motor industries. 

Anna’s appointment has been described as a “springboard moment for CPP Blink Parametrics and an opportunity to finetune the CPP Blink Parametric offering in travel and other insurances,” by CPP’s UK Country CEO Carl Carter.  He comments, “Anna’s appointment couldn’t be better timed as holidaymakers are feeling more confident about travelling again and parametric insurance solutions provide a huge opportunity for travel insurance brands and insurers to differentiate themselves, reduce the claims handling burden, whilst significantly improving the customer experience and delight.”

Carl also adds that “as a well-respected and well-known face in the travel insurance industry, Anna will certainly help to open new doors for CPP Blink Parametrics, develop our existing pipeline and support the company’s continued expansion in the UK and Global travel insurance markets, ultimately affirming the importance of parametric technologies in today’s travel insurance marketplace.”   

On her appointment, Anna says: “CPP felt like a great fit for me and I’m really excited about the opportunity to help insurers and insurance brands take full advantage of this innovative parametric insurance technology as we emerge from the pandemic and consumers get the opportunity to travel again.

I look forward to working with the many brands and global insurers that we are already actively engaged with and to working with the innovative and talented CPP Blink Parametric team to cement our reputation as the leader in parametric travel insurance solutions and deliver our broader strategic agenda into other insurance classes as well.”

Anna officially joined CPP Group on the 1st of October 2021.

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