CARSON CITY, NEVADA - The Nevada Division of Tourism (Travel Nevada) has selected global tourism marketer Antonette Eckert as its chief industry development officer, leading the agency’s strategic initiatives, including its Visitor Experience and Destination Development programs. Eckert has extensive experience in global tourism marketing international brand building, destination development and integrated marketing strategies. She comes to Nevada from the San Francisco Travel Association, where she was the senior director of global tourism development.
“Anton brings considerable experience and passion in destination development to Travel Nevada,” Brenda Scolari, Nevada Department of Tourism and Cultural Affairs director, said. “We are excited to have her on our team as we work towards our goal of supporting Nevada communities and their tourism economies.”
Eckert’s experience includes cross-functional oversight of local and international teams, developing stakeholder programs to support the local tourism industry, leveraging non-endemic partnerships and collaborating with industry partners to cultivate strategic relationships with travel wholesalers, receptive operators, travel agents, airlines and influencers. Among her achievements: reaching organizational goals of 19,000 leisure room nights and airport traffic volume of 8 million passengers.
Before her tenure with the San Francisco Travel Association, Eckert was at the California Travel & Tourism Commission (Visit California), first as its advertising and co-op marketing manager, and later as its director of Asia marketing. She also served as executive director of Visit Vacaville (Calif.)
Eckert holds a Master of Science degree in travel and tourism management from New York University, and a Bachelor of Arts in radio and television from San Francisco State University.