Designed by creative visionary Anda Andrei and NYC’s Handel Architects; Raises the ante for luxury on the eastern seaboard and offers buyers access to the ultimate oceanfront lifestyle.
ASBURY PARK, NJ – A legendary live music scene. A booming restaurant culture. A shoreline to rival any around, all just a stone’s throw from NYC. The nation’s hottest hotel that offers international crowds a place to stay. And now: a place to live that’s bringing the wonder back to beachfront living. Asbury Ocean Club Surfside Resort and Residences is the Tri-State’s most anticipated and most complete luxury residential oceanfront development in decades. Located in Asbury Park, NJ, just 70 minutes from New York City, Asbury Ocean Club will welcome residents into sun-drenched apartments with ocean views, wraparound terraces, and an ultra-luxe design that is unlike anything along the Jersey coast. The development will enhance effortless, resort-style living with services and amenities unprecedented and unparalleled in the region.
Asbury Ocean Club is the crown jewel of real-estate leader iStar, a passionate investor in Asbury Park whose roots in town stretch back more than a decade. Led by innovative Chief Executive Officer Jay Sugarman, iStar acquired 35 acres in the City and has spent more than $300 million on its efforts. The developer is the force behind a 10-year, multi-billion-dollar redevelopment plan for a 1.25-mile stretch along the Asbury Park waterfront that includes: The Asbury (“America’s Best New Hotel” by USA Today; “It List” by Travel + Leisure) and is also the force behind Monroe, a collection of 34 condominium homes designed by Oppenheim Architects, and the newly reopened Asbury Lanes, the state-of-the-art bowling alley and music venue programmed by The Bowery Presents, one of the nation’s leading live-music promoters. Bruce Springsteen and Portugal. The Man christened the venue during its reopening concert on June 18th, 2018.
Space and light, peace and relaxation, ocean and sun: Asbury Park feels like nowhere else, and the experience continues through the doors of Asbury Ocean Club. A remarkable roster of global design talent came together to create Asbury Ocean Club. Anda Andrei, president of Anda Andrei Design, who worked on some of the world’s best-known boutique and lifestyle hotels (11 Howard, Royalton, Hudson, Gramercy Park Hotel + Residences, 40 Bond Street in Manhattan and the Delano in South Beach) is iStar’s Creative Lead and Design Director for the revitalization of Asbury Park. Her collaborators include Handel Architects (The Dream Downtown Hotel in Manhattan, Rosewood Hotel in Abu Dhabi); Bonetti Kozerski Architecture (Public Hotel New York, PACE Gallery); and garden designer Madison Cox (Majorelle Gardens in Marrakech, Garden of Life at the Aga Khan Center in London). Steven Kamali of Hospitality House, an international Food and Beverage Advisory firm (Baccarat, Equinox, Four Seasons, Moxy Hotels, W Hotels) has been engaged to help develop a food hall, market and a fine-dining concept.
“It’s impossible to find a place that’s so close to New York City, on the ocean, with incredible, architecturally significant buildings, amazing history and soul, and a major music scene,” said Andrei. “With Asbury Ocean Club, we’re striking a beautiful balance that’s true to oceanfront living – luxurious without being pretentious, relaxed yet chic – the elegance of timeless materials in a modern and contemporary setting. It’s different from anything in the region, the building feels like it belongs on this beach.”
Asbury Ocean Club has been designed to both reflect its environment and enhance it. The 17-story building offers sweeping vistas that transport the mind, body, and soul in this city by the sea. The experience starts in the dramatic, double-height lobby, anchored by a reception desk set against polished custom concrete and slatted oak walls. The residences offer a select collection of one-bedrooms, two-bedrooms, and three-bedrooms with oceanfront east-facing terraces that wrap either north or south and provide views of an endless coastline. Two penthouses boast even more expansive kitchen and living areas, including rooftop terraces with outdoor kitchens that also include living and dining space.
“We took on a beach house vernacular that’s open, light, and airy, and we kept materials simple – concrete and glass with wood accents,” said Gary Handel, principal of Handel Architects. “Balconies extend out to accentuate the horizontal quality of the views. We then added a gentle curvature to the building to reflect the shoreline.”
The interior design gleams with luxe finishes and world-class amenities; the result is sun-splashed indulgence. Every unit celebrates the oceanfront with a wraparound terrace and floor-to-ceiling windows, and includes top-tier amenities, such as:
- All-Miele kitchen appliances, as well as washer and dryer
- White lacquered custom cabinetry by Spazzi of Italy
- Wide-plank, bleached white oak engineered hardwood flooring
- Engineered stone countertops
- Hansgrohe kitchen and bath fixtures
- Polished porcelain Marvel Calacatta walls in bathrooms
- Walk-in rain showers
The residences will sit on top of a 54-room boutique hotel, which means the Asbury Ocean Club will stay active, lively, and energized year-round. The hotel will be operated by David Bowd of Salt Hotels (Chateau Marmont in Hollywood, Mercer in New York, and the Chiltern Firehouse in London) who is also a partner in and operator of The Asbury. Guests of the hotel will share indoor-outdoor spaces on the fourth floor with residents, including an expansive terrace with a 65’ x 30’ pool overlooking the ocean, a full-service pool bar and grill, a garden pavilion with reflecting pool and an outdoor lounge with fireplace – setting the scene for a dynamic mix of locals and visitors. The ground floor of Asbury Ocean Club will house an upscale, curated retail center.
With amenities that anticipate every desire, Asbury Ocean Club also makes beach living completely effortless; on days when residents feel like staying indoors and savoring their ocean views or luxurious finishes, everything they need is on-site. Exclusive Asbury Ocean Club amenities will emphasize well-being, including an ocean-view fitness center programmed by New York’s bespoke-fitness brand The Wright Fit; a yoga room with sun-warmed meditation terrace; and a spa with on-call massage, mani/pedis, and relaxation rooms. Every day, all year, residents will enjoy dedicated children’s facilities, entertainment and meeting spaces, a 12-seat cinema screening room, and more. A residential concierge, on call 24/7, will help buy groceries, stock refrigerators, make dinner reservations and wrangle concert tickets at the request of residents. A dog wash for sandy paws, and storage rooms for paddleboards and surfboards will provide much needed convenience for making the most of the beach lifestyle. Asbury Ocean Club’s library and game room will boast a custom billiards installation for residents and their guests, and an exclusive event room will include a well-appointed demonstration kitchen. By 2020, residents will get to enjoy a private members-only beach club featuring a pool, cabanas, bar and grill, restrooms and changing facilities.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
