Direct Bookings, Online Reputation, Guest Feedback and Management Responsiveness improved by implementing TrustYou’s guest feedback platform.
MUNICH – The guest feedback platform TrustYou has helped ASKA Hotels, a fast-growing chain of all-inclusive, luxury hotels in Turkey, improve its guest experience and online reputation by implementing the TrustYou guest feedback platform. As a result of the partnership, ASKA hotels has seen a big increase of its online reputation, consistent growth in guest sentiment, and a dramatic uptick in direct bookings.
“TrustYou’s guest feedback platform is essential for our overall success, providing a better understanding of of where we stand – internally and in relation to our competitors,” said Cuneyt Cakalel, General Manager at ASKA Hotels. “With deeper insight into our guests’ needs, the platform helps us manage pricing, compete with the market, and increase performance effectiveness.”
Among the results of the partnership, ASKA Hotels now boasts:
- 96% positive feedback across online reviews, which helps to increase direct sales
- Between 10 and 12% increase of sentiment scores across reviews that mention Food, Service, Room Cleanliness and Overall Vibe.
- An almost 300% increase of the response rate to online reviews since implementing TrustYou’s platform
“ASKA Hotels is a rousing success in the Turkish market, and demonstrates the value that TrustYou’s guest feedback platform brings to our clients,” said Kristof Roemer, Executive Vice President Sales & Key Account Management EMEA at TrustYou. “We’ve seen our platform improve guest experiences at hotels of all sizes across the globe, meeting the needs of each market in which we operate.”
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
