ATPI Sports Events, an international leader in sports event management, has announced the appointment of Niels Grevenstuk as its new commercial head of global sports business.
Grevenstuk joins ATPI with extensive experience in the sports and events sector, having previously worked for world-renowned football club AFC Ajax as head of international brand partnerships, and formerly as global sponsorship manager Heineken International. With Heineken International, he collaborated with ATPI on several projects, including the activation of the UEFA Champions League and the organisation of the Holland Heineken House in Sochi and Rio de Janeiro during the Winter and Summer Olympics respectively.
At ATPI, together with commercial colleagues in the UK, Australia, Canada, Hong Kong, Dubai, the Netherlands and South Africa, Grevenstuk will focus on further expanding ATPI Sport Events’ already impressive international portfolio.
On his appointment, Grevenstuk comments: “ATPI is a wonderful company with a great customer portfolio and a rich history when it comes to organising and facilitating major sporting events. I am very excited to continue building business innovations, sustainable services and international growth for partners in competitions, tournaments and events with the team.”
The ATPI Group operates from 100+ offices worldwide, and has successful operations in corporate travel, corporate event management, online travel technology and specialist travel management for a number of key industries including the energy and shipping sectors.