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Auro Hotels partners with ProfitSword to maximize data management efficiency and forecasting abilities


Hospitality company adopts ProfitSage at 30 properties due to solution's industry leading reputation and ability to integrate with third party systems.

GREENVILLE, S.C. - ProfitSword, hospitality's premier developer of business intelligence and data integration software, has announced the implementation of its ProfitSage operational and financial reporting solution by Auro Hotels, a hotel developer, owner and manager overseeing 30 upscale properties across the United States. Originally utilizing its own in-house business intelligence platform, Auro Hotels selected ProfitSage in order to implement a more robust and systematic forecasting strategy that could adapt to the company's ongoing growth and increasing complexity, while also maximizing operational efficiency and increasing the potential for additional revenue.

"After identifying ProfitSword as one of the most highly regarded organizations in serving hospitality's business intelligence needs, along with its impressive customer base, the decision to implement their solutions was a straightforward one to make," states Luke Finley, Chief Financial Officer at Auro Hotels. "Since partnering with ProfitSword, we have been very impressed with the company's commitment to offering personalized support and ensuring that our properties continue to benefit from an unmatched level of data management efficiency."

After extensive research in comparing competing solutions and examining the experiences of other hospitality companies, Auro Hotels identified ProfitSword as the industry's go-to provider for implementing a uniform and effective business intelligence process that could also seamlessly integrate with pre-existing systems used across its portfolio. When using ProfitSage, hoteliers at each property will be able to instantly forecast metrics, such as monthly bottom lines, daily labor expenses and accounts payable. With such information automatically uploaded into the ProfitSword user interface in real time and also made available via pre-scheduled reports, Auro Hotels can further ensure that both local hotel and corporate leadership have the necessary data to make informed, yet timely decisions.

"Like many hospitality management organizations that are experiencing substantial business growth, Auro Hotels required an effective business intelligence solution that could address the increasing number of disparate systems used at each location, and yet still provide staff with the ability to fully understand what their data means and how to use it most effectively," said Colin Findley, VP of business development at ProfitSword. "We are honored to have been given the opportunity to identify the challenges faced by Auro Hotels, and work with them in implementing a solution that precisely meets their needs."

As a comprehensive provider of business intelligence solutions, ProfitSword's line of data management platforms also includes ProfitPace, ProfitPlan and ProfitWizard. A solution developed to effectively manage sales data, ProfitPace allows businesses to efficiently monitor sales team efforts to ensure that the company is on track to achieve individual and company sales goals. It also allows for the comparison of sales pace to forecast, budget, prior years and same time last year trends. Using ProfitPlan, hoteliers can incorporate stylized report templates to produce several types of reports required to manage daily tasks and information. ProfitSword's data analysis tool, ProfitWizard, combines business intelligence, decision support, performance management and ad-hoc reporting for efficient analysis of data.

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