New curated offering includes cross-market consulting for international meetings and events.
AVIAREPS, a leading international representation, marketing and communications company for aviation, tourism, hospitality, and food & beverage brands, announced its expanded service portfolio for the MICE (meetings, incentives, conferencing, exhibitions) industry. As part of the new offering, AVIAREPS specialists will now be providing lead generation, business development and strategic marketing and sales support to meetings and events industry suppliers, including convention and visitors’ bureaus, destination marketing boards, congress centers, conference venues and hotels, event management organizations and more.
Edgar Lacker, Chief Executive Officer, AVIAREPS said: “Our strong heritage in tourism and hospitality has created significant opportunities for us to make strong connections and develop expertise in the MICE industry at both a global and local level. Now, we’re combining those relationships and insights with the benefits of our worldwide network for the first time, which gives our MICE clients the opportunity to utilize our global intelligence and cross-market capabilities.”
The meetings and events industry is one of the most dynamic and fast growing segments within travel industry, and one which has a significant benefit for the local economy. Meetings & events bring educational and professional development opportunities to the local community, promote local businesses, and also create a platform for knowledge exchange among global experts within the region. According to the International Congress and Convention Association (ICCA), it is estimated that there are approximately 24,000 association meetings organized on a regular basis and that number is expected to see an annual increase of about 9 percent.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
