ALPHARETTA - Bakkt Holdings LLC, the digital asset marketplace behind the Bakkt App, announced a partnership with Wyndham Rewards, the award-winning loyalty program of Wyndham Hotels & Resorts, to allow program members to link, view and redeem their Wyndham Rewards points within the Bakkt App soon.
Named the number one hotel rewards program by readers of USA TODAY, Wyndham Rewards will integrate with the Bakkt platform, which allows users to easily convert loyalty currencies like points to cash, bitcoin, or discounted gift cards. In addition, Bakkt users also have the ability to pay with points directly with a growing ecosystem of merchants. Integration of Wyndham Rewards with the Bakkt platform is expected to be completed later this year, with a number of Bakkt features becoming available to Wyndham Rewards members at that time.
“More than ever, we want to make digital assets as liquid as any fiat currency, so that they become more accessible and easier to use,” said Sheela Zemlin, Chief Revenue Officer at Bakkt. “Through our strategic relationship with Wyndham Rewards, we’re excited to provide their members with new redemption choices and increased flexibility. As with all Bakkt partners, our goal is to delight their members by helping them use points in new and unexpected ways.”
Bakkt aims to help its partners, like Wyndham, facilitate new customer experiences by acting as the bridge to innovative payment solutions and expanded use cases for loyalty currencies. Bakkt accelerates the growth of enterprises by providing a frictionless customer journey to access the diverse spending options held in cryptocurrencies, loyalty and reward points, and gift cards.
“With more 87 million enrolled Wyndham Rewards members around the world, we’re constantly looking for new and meaningful ways for members to seamlessly engage with our program,” said Eliot Hamlisch, Executive Vice President of Loyalty and Revenue Optimization, Wyndham Hotels & Resorts. “Through a host of new redemption opportunities, Bakkt helps to elevate the value of Wyndham Rewards points to existing members while simultaneously allowing us to engage and enroll new travelers who may not yet be a part of our program.”
Innovative brands like Wyndham are leveraging new and emerging digital solutions to accelerate brand engagement and heighten customer satisfaction. Bakkt will handle all integration, support and reconciliation directly with enterprises on the Pay with Points platform, removing obstacles, expanding customer buying power, and expanding how consumers can use their rewards.
*This partnership is with Bakkt Marketplace LLC, a subsidiary of Bakkt Holding LLC.