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BD4, a smaller name for a bigger business

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AI-driven personalisation specialist bd4travel expands beyond travel and rebrands to BD4.

FRANKFURT, GERMANY - The AI-driven personalisation specialist bd4travel announces its rebranding as BD4. The smaller name represents a bigger business as the company scales its delivery of human touch ecommerce beyond the travel industry to other sectors. 

Building on its success as a solution provider for digital travel retailers such as Online Travel Agents, Tour Operators, Hospitality brands and Car Rental providers, the new-look BD4 recently expanded into new travel verticals (including leading Airlines and Tours & Activity providers), as well as working with innovative household brands in the wider retail space.

Online retailers from various industries now have the capability to profile every individual anonymous user alongside known customers. BD4’s technology brings real-time data together with loyalty data to create the ultimate ecommerce tool.  

As part of the Emirates Group, BD4 adapted its model to service airlines, delivering moments of truth at scale in real-time, to known and unknown airline direct channel users. In the past year, BD4 has started working with further airline clients, building use cases and driving enhanced results for loyalty programmes, revenue generation and lowering cart abandonment rates.

Established in 2013, BD4’s proprietary AI models and practical applications have delivered a new level of meaningful digital consumer connections. The travel sector - including tour operators, car hire and hotel chains - has gained rich personalised booking experiences by understanding shoppers behavioural patterns.

Speaking about the company’s expansion, Andy Owen Jones, CEO and co-founder of BD4, says: “It’s been nine years since we had the vision to create detailed profiles of website visitors which improve the online experience for travel businesses and their customers. We’ve streamlined the experience for holidaymakers, helping them interact with ever-changing travel products in a complex marketplace, boosting online sales and revenue for our travel clients. We have now applied these learnings to wider sectors to enable businesses to truly grasp an understanding of their customers and deliver individual experiences.”

The company’s rebrand reflects the wider range of sectors the business is now working in. Its new logo, featuring two overlapping hexagons, represents the way BD4 brings together Human and Product, allowing its clients to gain clarity on their online shoppers and treat them as individuals.

Owen Jones continues: “While we extend our range and portfolio of services, one thing remains at the heart of our solution: understanding every unique individual in real-time to help online companies deliver truly relevant 1:1 personalisation at scale. BD4 was built on the belief that the better brands connect with each individual, the more valuable the consumer relationship.”

BD4´s AI-driven models provide extraordinary real-time understanding of shoppers' evolving profiles, matching the ideal products and content to every visitor for a deeper connection that drives conversion and revenue. In 2021, BD4 collected and processed more than 2.2 billion user signals into over 120 million user profiles, delivering 265 million personalised digital experiences.

In 2021, BD4 was awarded Travolution’s Best Tech Project together with easyJet holidays for delivering real-time personalisation. BD4 will continue to make the shopping experience relevant for consumers and evolve ecommerce intelligence by adding digital empathy, creating ‘human touch ecommerce’.

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