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BD4’s personalization cleared for take-off at Royal Air Maroc

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BD4 has been named a winner in the inaugural Digital Open Innovation Awards by Royal Air Maroc and will launch a project this Autumn to improve the airline’s engagement with anonymous website users. The program - in partnership with Mohammed VI Polytechnic University, Morocco - saw the airline collaborate with students and researchers from the university, along with national and international startup companies to develop solutions across nine key business challenges.

Initial applications were received from 300 groups, with 18 invited to a bootcamp week in Marrakech from 26-30 June 2022. Throughout the week, competitors further developed their concepts before presenting the solutions to airline representatives. Seven winners were named and now move on to implementing a Proof of Concept with Royal Air Maroc’s business teams. BD4 claimed the ‘Data Driven Solutions’ category, with their entry utilizing AI and Machine Learning to optimize engagement with anonymous users at the start of their booking journey on Royal Air Maroc’s website.

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