The platform equips agencies with powerful marketing capabilities that enable an agent to easily select the top offers in a trending destination and automatically create personalised marketing materials to target their customers via email or WhatsApp.
PALMA, SPAIN – Bedsonline, the leading global provider of accommodation and complementary travel products exclusively for travel agents, has announced the launch of The Compass, a new online tool to support travel agency recovery efforts.
In response to the current volatility in the marketplace, the platform has been designed to harness Bedsonline’s live data intelligence to provide travel agents with insights on the top current trending destinations in their source market as well as providing data on changes in the trends versus previous weeks; average booking lead times; and a selection of the top properties available, featuring the very best rates and conditions.
In addition, The Compass also equips Bedsonline users with powerful marketing capabilities that enable an agent to automatically create personalised, branded promotional campaigns with their own selection of hotels that they can then directly target to their customers via email, WhatsApp or other channels.
Travel agent partners can access The Compass at no additional cost simply by logging-in at bedsonline.com – with no need for registration.
Gareth Matthews, Marketing Director at Bedsonline commented: “The demand for travel is beginning to return, although of course there is still significant disruption and volatility that is regularly changing the status quo regarding the most popular source / destination corridors. As a leader in our sector we have access to a wealth of live booking data that we wanted to put at the full disposal of our valued customers.
“We've spent the lock-down period preparing The Compass – amongst other new tools and initiatives – to give our Bedsonline travel agent partners a powerful new platform to help them understand the market trends, access a curated set of top products in trending destinations, and provide them with powerful yet user friendly tools to help them market directly to the final consumer.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
