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Benefits of Chromecast Hotel for the hospitality market

In any case, the streaming services provided by hotels today could soon be replaced by something even more advanced, accessible and accommodating to guests’ needs.

It’s no secret that standard scheduled TV programming has had its day in the sun. Even when the latest and greatest shows are broadcast in the traditional way, most people get their fix through on-demand streaming. Today, almost every consumer is able to create their own TV schedule to suit their lifestyle and their priorities.

Hence, the explosive growth in the popularity of streaming media services like Netflix over the last few years.

Despite having hit the market as a relatively niche concept at its origins, Netflix has grown to become an everyday essential for hundreds of millions of people worldwide. To such an extent that it’s now the norm for hotel guests to arrive and expect wall-to-wall streaming media to be available on demand.

That, or they already have the media they intend to watch with them on their personal devices.

In any case, the streaming services provided by hotels today could soon be replaced by something even more advanced, accessible and accommodating to guests’ needs. Hotel streaming services have only been around for a few years, but face an uncertain future due to the near-limitless potential of technology.

Conventional hotel streaming services
Marriott Hotels was the first major chain to introduce Netflix as a standard feature for all guest rooms, back in 2015. The idea being that while guests were provided access to Netflix, it was up to the guest to have a valid Netflix account and login via their television. This was (and still is) done by entering usernames and passwords using a remote control and an onscreen keyboard.

Not the most difficult of tasks, but somewhat cumbersome nonetheless. For one thing, consumers are becoming increasingly reluctant to share this kind of personal information with what is essentially a massively open public network. For some, simply being expected to key in their details in such an awkward way is less than ideal in the first place.

Conventional hotel streaming services may have revolutionized in-room entertainment, but the concept is already being overtaken by something new and improved.

Chromecast Hotel Technology
Market leading innovators like Nonius Software are leading the charge with cutting-edge suites like Chromecast Hotel. Essentially building on the traditional streaming formula and taking it to the next level, casting provides a secure and simplified alternative.

Rather than being required to enter any credentials whatsoever into a public network, the user is instead able to stream content directly and from their personal device on to the television in their room. Along with being exponentially more convenient, this also eliminates all the data protection concerns from the equation.

Chromecast in particular has become a firm contender for the future of hotel streaming services worldwide. Already, Chromecast supports approximately 200,000 television shows, 1,000 apps and somewhere in the region of 30 million songs.  Importantly, Chromecast technology for hotels enables guests to continue using their devices in the normal way, while streaming their chosen media directly to their television.

Therefore, the guest benefits of hotel casting technology are clear. Convenience, data security and immediate access to the media they have stored on their devices. But how could technology like this also benefit the establishment itself?

Data collection potential
For the most part, it’s the classic case of an entertained guest being a happy guest. The easier you can make it for your customers to enjoy the experience at your hotel, the more likely they are to leave with a positive impression. Not to mention, the fact that more guests than ever before are expecting cutting-edge services like these as a standard part of the service package.

In addition, it’s also highly likely that hospitality establishments embracing casting technology will leverage the opportunity to collect, analyze and use new types of customer data (according to GDPR). Hotel business owners can examine streaming habits at a broad level, in order to work out how the technology is being used and continuously enhance the guest journey.

And if all this wasn’t enough, setting up a hotel establishment with the latest casting technology can be surprisingly simple and affordable.

In a nutshell…
For today’s increasingly discerning hotel guests, the only establishments worth their time and money are those that strive for continuous improvement. Hence, those that embrace innovations like these stand every chance of gaining and retaining an edge over the competition.

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