The first of a new tier of affordable hotels from the boutique hospitality brand.
TEL AVIV – Brown Hotels, an international hotel brand founded in Tel Aviv, announces "The Dave," the first property in a new brand of affordable urban hotels, opening in October 2017 in the heart of Tel Aviv.
The Dave is currently taking guests during a soft opening period that will last thru October 2017.
This new line of properties, referred to en masse as "The Sons of a Brown," will aim to diversify the boutique hotel brand's offerings by providing more accessible accommodations for the young urban traveler.
The Dave is the first of the Brown Hotel's "sons" to open its doors, and has found the perfect home for its more youthful, fun-seeking crowd. The 35-room hotel is located on the bustling corner of Gordon and Ben Yehuda Streets, just a two-minute walk from the Mediterranean Sea and mere steps from the city's best in food, drink & retail.
"The Dave will continue to embody all the Brown Hotel's core values of exemplary service and hospitality, just in a more relaxed and lighthearted setting," says Leon Avigad, Founder, Brown Hotels. "Tel Aviv has exploded as destination for young travelers with limited budgets, so the intention behind Dave West is to open up the Brown Hotels experience to this next generation of globetrotters."
Designed by homegrown Israeli designer Agnon Granot, Dave deviates from the brand's trademark aesthetic with an approach to hospitality that is more lively than lavish, more playful than posh. The Dave is what happens when The Brown lets its hair down.
The five-story hotel is a celebration of 1970's aesthetic, with each room housing its own eclectic assortment of flea market finds. Color is used without caution throughout the Jewelbox-like hotel; every door is a different bold hue and the lobby is an eye-catching crimson. Vintage prints hang on the wall and funky antiques fill the spaces. Residents of the 5th-floor Deluxe Suite will sleep in a California King bed whose plush velvet frame plays music through the headboard.
The Dave's rooftop will offer guests a Jacuzzi tub and a spa treatment room. Guests can take a slide – yes, a slide – down to the lobby level, to convene in "The Yard," an urban courtyard filled with comfy antique seating for optimal lounging. In the lobby itself will be a tattoo parlor, where guests can treat themselves to a more lasting reminder of their time in Tel Aviv. For breakfast, guests are directed to one of two nearby cafes, both of which are as popular amongst the locals as they are with tourists. There, guests are treated to all day complimentary breakfast.
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