Vivaldi, a leading branding firm that works with major brands including Marriott, Airbnb, BMW and Nestle, just compiled their annual Airline Social Currency Report, naming Southwest; American Airlines; Delta Airlines, JetBlue and United Airlines as the top airlines for social currency.The report ranks 11 airlines on their ability to establish the role of social currency in driving preference and choice. Key Findings The range on Willingness to Pay a Premium is much lower for airlines than any other industry we surveyed. Consumers
Vivaldi, a leading branding firm that works with major brands including Marriott, Airbnb, BMW and Nestle, just compiled their annual Airline Social Currency Report, naming Southwest; American Airlines; Delta Airlines, JetBlue and United Airlines as the top airlines for social currency.The report ranks 11 airlines on their ability to establish the role of social currency in driving preference and choice.
Key Findings
- The range on Willingness to Pay a Premium is much lower for airlines than any other industry we surveyed. Consumers want to get to their destination for the lowest cost possible. Emirates and British Airways stick out for their high price premium willingness relative to their Social Currency score.
- Southwest beat out all competition by topping the charts in each of the 7 Social Currency dimensions. Southwest was especially able to drive both Information and Conversation dimensions among consumers in a customer-centric approach as well as reach a record breaking 82.7% of seats filled for the month of September 2015.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
