Cape Town’s business, investment and tourism authorities; Cape Town Tourism (CTT) and Wesgro, are collaborating at World Travel Market (WTM) 2012 - tourism’s biggest international trade show - to showcase a fully integrated Cape Town and Western Cape experience.
CEO of Cape Town Tourism, Mariette du Toit-Helmbold, who will be leading the Cape Town and Western Cape delegation at key trade and media meetings says; “The UK remains Cape Town’s primary source market. Despite a decline in outbound tourists from the UK market over the past two years; the city receives around 200,000 visitors from the UK annually, spending in the region of R2.2bn per annum in Cape Town, so this is a source market worth nurturing and reinvesting in.”
Cape Town and the Western Cape will take the following messages to WTM this year:
- Affordable Luxury: Focusing on Cape Town and the Western Cape’s in-destination value offering, in terms of experiences
- Design and Culture: Focusing on Cape Town’s designation as World Design Capital 2014, as well as on design projects and cultural experiences being rolled out around the city and the Western Cape.
- Responsible Tourism: Focusing on the destination as a sustainable region and unpacking its responsible tourism guidelines, whilst also looking at the growing voluntourism market.
- Digital Marketing
- Adventure, culture and heritage