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Case Study: G Adventures matches travelers to the right trip with Dynamic Yield

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G Adventures saw a 15% uplift in purchase per user, a 14.9% increase in revenue per user, and a 50% increase in conversion rates.

 

G Adventures, a leader in small group responsible adventure travel, partnered with AI-powered omnichannel personalization engine Dynamic Yield to better tailor the right trip to each individual user during the booking process.

Ultimately, G Adventures saw a 15% uplift in purchase per user, a 14.9% increase in revenue per user, and a 50% increase in conversion rates. With Dynamic Yield’s platform the company gained valuable insights into the individuals behind each trip and what their distinct buying habits were.

 

G Adventures Case Study by Tatiana Rokou on Scribd

 

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