G Adventures, a leader in small group responsible adventure travel, partnered with AI-powered omnichannel personalization engine Dynamic Yield to better tailor the right trip to each individual user during the booking process.
Ultimately, G Adventures saw a 15% uplift in purchase per user, a 14.9% increase in revenue per user, and a 50% increase in conversion rates. With Dynamic Yield’s platform the company gained valuable insights into the individuals behind each trip and what their distinct buying habits were.
G Adventures Case Study by Tatiana Rokou on Scribd