G Adventures saw a 15% uplift in purchase per user, a 14.9% increase in revenue per user, and a 50% increase in conversion rates.
G Adventures, a leader in small group responsible adventure travel, partnered with AI-powered omnichannel personalization engine Dynamic Yield to better tailor the right trip to each individual user during the booking process.
Ultimately, G Adventures saw a 15% uplift in purchase per user, a 14.9% increase in revenue per user, and a 50% increase in conversion rates. With Dynamic Yield’s platform the company gained valuable insights into the individuals behind each trip and what their distinct buying habits were.
G Adventures Case Study by Tatiana Rokou on Scribd
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
