DALLAS – The Center for Exhibition Industry Research (CEIR) has joined with Swapcard, a leading AI-powered engagement and matchmaking platform for premium events, to publish Matchmaking Before & During COVID-19: How North American B2B Exhibition Organizers Use Technology to Connect People and Products, which examines how exhibition organizers can effectively approach attendee matchmaking in the virtual and hybrid event formats that have become predominant in response to the COVID-19 pandemic.
Attendee matchmaking is more important than ever today. It was important prior to the pandemic to help assure attendees and exhibitors maximize their face-to-face (F2F) engagement at physical trade shows. Today, where most in-person events are paused and instead are happening virtually, meaningful F2F engagement is a major challenge. This study provides an understanding of attendee matchmaking pre-COVID, as well as what organizers were looking for at the outset of the COVID-19 outbreak.
“This study offers very useful insights to use attendee matchmaking in a way that maximizes the outcomes for their participants, both exhibitors and attendees,” said CEIR Vice President of Research Nancy Drapeau, PRC. “Inevitably, this will only strengthen the value of exhibiting and thus enhance retention.”
CEIR is a longstanding provider of objective research aiming to support the needs of stakeholders in the B2B exhibition industry. COVID-19 is forcing stakeholders to evolve and innovate at a rapid pace in the quest to survive this health crisis. This joint initiative with Swapcard aims to provide insights that help organizers evolve their events and provide offerings to keep pace with the fast-changing business environment.
“CEIR’s foremost interest is helping stakeholders through this historic crisis,” said CEIR CEO Cathy Breden, CMP, CAE, CEM. “We are privileged that CEIR was chosen to do this research, in recognition of its reputation for providing reliable, objective insights that are representative of the industry.”