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Centara EarthCare announced as a GSTC-recognized standard

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The Centara EarthCare is Centara’s internal sustainability standard, used by the group’s hotels and resorts for adherence to sustainable practices based on the GSTC Criteria.

The Global Sustainable Tourism Council (GSTC) is pleased to announce that the Centara EarthCare has achieved the ‘GSTC-Recognized Standard’ status.

Centara Hotels & Resorts is a Thai leading hotel operator with 48 properties throughout the Kingdom of Thailand, and 36 properties overseas including the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, Indonesia and the UAE. There are six different brands within Centara.

The Centara EarthCare is Centara’s internal sustainability standard, used by the group’s hotels and resorts for adherence to sustainable practices based on the GSTC Criteria. For tracking, measuring and improving in areas of environmental sustainability and social responsibility at property or multi-site level, Centara is using the Greenview Portal, which is a GSTC-Recognized System. The platform allows Centara to track, benchmark, report and improve on various aspects of environmental and social performance.

By 2025, Centara aims to have 100% of its properties certified as sustainable by accredited certification bodies, further demonstrating the organisation’s commitment to long-term sustainability.

“By adopting sustainable, green practices, we are actively choosing to be more aware of our environmental impact. This not only protects the natural surroundings that enhance the guest experience in so many of the locations where we operate, it also creates long-term benefits for the company, our customers and our employees. Setting long-term sustainability goals allows us to incorporate green practices into our identity and ensures that all our stakeholders are aligned with Centara’s values and vision for a more mindful, ecologically conscious future,” said Thirayuth Chirathivat, CEO of Centara Hotels & Resorts.

The GSTC-Recognized status refers to the standard itself and means that a sustainable tourism standard or system has been reviewed by GSTC technical experts and the GSTC Assurance Panel and deemed the standard or system equivalent to the GSTC Criteria for sustainable tourism. It shows that the set of standards are based on the 4 pillars of the GSTC Criteria: Environment, Social, Cultural, and Management principles. This does not relate to the process of certification, nor to accreditation.

“Centara is the first Asian hospitality group to formally incorporate the GSTC Criteria in its internal sustainability system, along with long-term sustainability plans and goals, applying meaningful sustainability practices into their management approaches. We are proud to formally confirm Centara EarthCare’s compliance with the GSTC Criteria by undergoing the process of GSTC Recognition,” says Randy Durband, CEO of GSTC. “By using GSTC-Recognized systems, hotel and tourism companies are able to embed the GSTC Criteria, which includes the full range of environmental and social considerations specifically developed for the tourism sector, throughout their management processes and set them on the path of continuous improvement and towards third-party external certification.”

Currently, 11 destination standards, 34 hotel standards, and 15 tour operator standards have achieved GSTC-Recognized status. The status offers the market a proof that these standards adhere to international norms. GSTC Recognition does not ensure that a certification process is reliable, only that the set of standards used to certify are equivalent to the GSTC Criteria. GSTC-Recognized standard owners are encouraged to complete the accreditation process, which assures that the certification process used to apply the standard meets international best practice, transparent, and rigor.

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