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Cheval agrees joint venture partner for MY Locanda launch

MY Locanda Glasgow will be located on a development adjacent to Glasgow City Chambers on George Square.

Cheval Collection has has signed a joint venture with Chris Stewart Group to open the first property under its MY Locanda brand, in Glasgow. The site, which is due to open in the first quarter of 2024 with 168 units, will be operated by experienced serviced apartment operator Cheval Collection. The company plans to grow the brand through management contracts, targeting dynamic cities around the world. Details on the launch of the MY Locanda brand.

MY Locanda Glasgow will be located on a development adjacent to Glasgow City Chambers on George Square. Guests, business and leisure travellers and longer-term residents will be able to choose from a range of apartments including 104 studio apartments, 62 one-bed room apartments, and two spacious one-bedroom suites with panoramic views over Glasgow.

Investor/developer Chris Stewart is the CEO of Chris Stewart Group. He said: “MY Locanda will be a superb addition to our Love Loan development in Glasgow. Its international outlook and design-led approach will attract both short and long-term residents and matches our vision for the development which will include a range of high quality, cosmopolitan lifestyle, retail and food and drink brands. Having worked successfully with Cheval in Edinburgh, I’m delighted to continue the relationship with this new venture in Glasgow.”

Mohammed Almarzooqi, managing director for Cheval Collection, said: “In December 2018 we announced our vision for Cheval Collection to expand beyond key cities in the UK and to take on new management contracts both in the domestic and overseas markets. The launch of our exciting new brand, MY Locanda, demonstrates that vision coming to life, and we are already talking to many developers and investors about future locations.”

Designed by Hoskins Architects and 3DReid for the interior design, it will be located in the heart of Glasgow’s business district with direct access to the pedestrianised Love Loan development and just a short walk from Glasgow Central and Glasgow Queen Street stations, the University of Strathclyde and the city’s international finance district. It’s also just a 10-minute drive to the Scottish Exhibition and Conference Centre.

The building will also be surrounded by a new collection of retailers nearby from Glasgow’s best independent retail, food and leisure operators and artisanal producers.

MY Locanda was launched as a response to demand from guests for stylish, design-led apartments where they can feel part of the local community. The brand is upscale to upper upscale with service levels customised to the needs of the modern, discerning traveller and longer-term resident, and representing a more affordable price point for guests.

The brand will centre around the accommodation, supported by a strong F&B offering and The Lounge, a vibrant community space open to guests and local residents. MY Locanda blurs the lines between hotels, serviced apartments and co-living, with communal kitchens and the ‘Wall of Curiosity’, allowing residents the chance to borrow and loan items sourced from the community for their stay.

MY Locanda will appeal to those with an independent, youthful mindset travelling for leisure or business, solo, as a family or in groups of friends keen to find a stylish city base where they can engage with the local scene. Longer stay residents will include students, those relocating for business or those wanting a regular address in the city.

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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