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Choice Hotels to develop new Cambria Hotel in Monterey, Calif.


Upscale property to join Seaside's emerging main gate area.

ROCKVILLE, MD. - Choice Hotels International, Inc. has finalized an agreement with Jayesh Kumar of S3D Partners to develop a Cambria hotel in Seaside near Monterey Bay. Located at Lightfighter Drive and Second Avenue, the five-story, 138-room upscale hotel is slated to open in 2021.

The hotel will offer breathtaking waterfront views and is part of the developing Main Gate area in the City of Seaside, which offers 60 acres of coastal land and will feature top-rated dining, shopping, and entertainment. The hotel's location is close to the beach and near California State University at Monterey Bay, the Leon and Sylvia Panetta Institute for Public Policy, the Naval Postgraduate School, the Defense Language Institute, and world-renowned golf courses.

"We are committed to expanding Cambria Hotels in locations where travelers want to be. The Monterey area's rapid tourism and economic growth, coupled with stunning natural scenery, make it the ideal next stop for the brand in California, which continues to set records for the number of annual visitors in the state. The Cambria hotel in Seaside will be a fantastic addition to our California portfolio, with properties open or under development in Los Angeles, Anaheim, Santa Barbara, Calabasas, Napa and Sonoma," said Mark Shalala, vice president, franchise development, upscale brands, Choice Hotels. "Guests staying at the new Cambria hotel will be able to treat themselves with fine dining, beach access, and top-notch upscale amenities."

The hotel will feature amenities tailored to modern travelers, including:

  • Rooftop restaurant, bar, and patio with fire pits and local craft beer selections
  • Spa-style bathrooms with Bluetooth mirrors
  • Contemporary and sophisticated guest rooms with plush bedding
  • Beach cruisers and other equipment
  • State-of-the-art fitness center and pool
  • 1,300 square-feet of multi-function meeting space
  • Locally inspired design

The Cambria hotel in Seaside near the Monterey Bay will be developed by S3D Partners, which brings more than 30 years of industry experience to the project, including a previous collaboration with Choice Hotels on the BLVD Hotel in Costa Mesa, Calif., part of the Ascend Hotel Collection portfolio.

"The Seaside area is emerging as a must-visit destination in Monterey. It truly has been reinvigorated through recent development, and we are pleased to be a part of the growing neighborhood," said Shuamal Patel from S3D Partners. "The Cambria hotel in Seaside near the Monterey Bay will offer best-in-class amenities, from exceptional dining to rooftop gathering spaces. Each element of the hotel is thoughtfully curated to exceed the expectations of modern travelers."

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