The country will have direct access to the 200 companies that represent 30% of what the tourism industry generates worldwide, will be able to get involved in the development of joint projects, share best practices, and receive information and data made by the international organization, among other benefits.
ProColombia will work hand in hand with the World Travel and Tourism Council (WTTC) now as a member of this organization, one of the most important at the level in international in travel and tourism and focus efforts on removing travel barriers, restoring the confidence of tourists, and providing safe travel.
“Having been accepted as a Destination Partner is very important news that further drives our management as an entity that promotes tourism internationally. We are grateful that the WTTC has placed its trust in our work and we are ready to contribute to the projects and initiatives that this important organization will undertake in 2021 focusing on the recovery of tourism,” explained Flavia Santoro, president of ProColombia.
This membership will facilitate contact with companies worldwide since WTTC represents more than 200 companies that represent 30% of the income that the industry generates in the world: “We will have access to the main private sector network in the world, which will allow us to leverage commercial opportunities both to attract international tourists and foreign investment projects in tourism,” added Santoro.
Among other benefits of the new membership, is being part of the network made up of countries around the world that helps promote and boost the industry. In this measure, ProColombia will have the opportunity to be part of the summits and events organized by the WTTC or to be part of its executive committee. In addition, they’ll have the opportunity to get involved in the development of joint projects, share best practices and receive information and data made by the organization.
Since 2020, the WTTC has been a great ally for the country in the objective of supporting the tourism industry. According to Santoro, “In addition to the World Tourism Organization, the WTTC endorsed the 'Check in certified, COVID-19 bioseguro' seal from the Ministry of Commerce, Industry and Tourism, which has undoubtedly given 300 Colombian companies the prestige of both organizations by complying with all the safe parameters for travelers ”. WTTC also included Colombia in its list of safe travel destinations and granted it the “Safe Travels” seal, making it one of the seven countries to have such a recognition in South America along with Argentina, Chile, Ecuador, Paraguay, Peru and Brazil.