COLOGNE - In order to provide a more extensive and customized support to associations that organize events in Cologne, the Cologne Tourist Board’s Cologne Convention Bureau (CCB) has increased its range of services for conventions. The landing page for associations has been specially designed to provide them with numerous helpful information for planning their convention in Cologne.
A two-minute video explains how in particular the CCB can help associations with the comprehensive planning of a convention. SciTech News, which appear regularly, keep readers abreast of the latest developments regarding research findings, sector events and innovations from Cologne. Showcases relate customers’ experience of collaborating with the Cologne Convention Bureau and how it has provided them with support in planning their events. The first of these testimonials have been provided by the German Sport University Cologne, the Global South Studies Center, and the Center for Molecular Medicine Cologne (CMMC) both of the University of Cologne.
“The latest assistance with regard to convention planning is the first step in the intensification of our acquisition work in the area of association meetings,” explains Dr. Jürgen Amann, CEO of the Cologne Tourist Board. “In accordance with the expansion of our customized services, this represents further important steps in the strategic and conceptional development of our Convention Bureau. We are strengthening Cologne as a MICE destination by optimizing the range of activities and establishing the CCB as a central point of contact, free of charge for customers.”
Such sector events are backed by substantial economic power, from which Cologne as an attractive MICE destination can profit. The CCB makes an immediate positive impact on Cologne’s image with the acquisition of prestigious conventions with high reputations.
Cologne offers a large number of locational advantages for such meetings. The city itself is home to many important commercial enterprises and scientific institutions. The clusters of expertise that have developed as a result serve as thematic anchors for the key events of the respective sectors. These include media, science, trade and industry as well as services and logistics.
Ever since its foundation, the Cologne Convention Bureau supports association members who wish to initiate a convention in Cologne. Through its excellent networks within the city and its expertise, it provides free of charge assistance to associations and institutes with regard to the application process and implementation of these events, and actively accompanies this laborious process with all of its many planning steps.