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Convention Bureau Italia premieres ‘BoxIT’


Free networking online platform for international buyers interested in Italy as a MICE and Wedding destination.

FLORENCE, ITALY – During a free Live Webcast, scheduled for Tuesday, April 13, 2021 at 4:00 pm CET, Convention Bureau Italia, the non-profit organization that represents all the major players in the Italian MICE Industry and that promotes Italy as a destination for major international corporate and association events, will reveal and make available BoxIT to the world.

BoxIT is the free, intuitive digital platform developed and engineered by CBItalia during 2020’s lockdown that makes networking between selected italian suppliers and top international buyers time-efficient and super easy. The Live Webcast will feature an in-depth tech demo of the platform.

BoxIT was designed with a dual goal in mind: on one hand to act as a ‘virtual window’ overlooking Italy, providing its users with constant updates about reopening dates and about the latest safety protocols, while also showcasing to buyers the latest trends and news in MICE in Italy, in order to give them a crucial edge when MICE will be back in business.

On the other hand, when things will be back to normal, BoxIT will act as the virtual beacon for MICE-related business in Italy, a powerful tool -without the complexity- that can overcome the physical limits of one-shot or once-a-year B2B events by digitally filling the gaps in between: a discreet business companion always at its users’ fingertips, supporting them in fulfilling their networking needs no matter where they are nor when they use it.

Despite BoxIT’s main goals are to keep the international markets updated and engaged about the MICE situation in Italy, there is more to it.

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