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Core Hospitality to bring Moxy Hotels to Aarhus


Moxy Hotels has confirmed its second location in Denmark as Danish operator Core.

It is now confirmed that Marriott International has teamed up with developer A. Enggaard and operator Core Hospitality to open the lifestyle brand Moxy Hotels in the area in 2026.

Moxy Aarhus is opening on a central location in Aarhus, in the middle of a new district close to the main train station and the biggest mall in the city. The hotel will be located on top of local shops and will have its reception, bar, and lounge on the second floor, which can be entered directly by the Coal Bridge, Aarhus’s answer to New York’s High Line. Outside the lounge, guests will have access to a large terrace where they can enjoy drinks from the bar and a view of the vivid urban space surrounding the hotel, which is also being developed by A. Enggaard.

Marriott’s first hotel outside of Copenhagen
Moxy Hotels made its debut on the Danish market in 2019 when the same Danish operator, Core Hospitality, opened a 226-room hotel in Copenhagen. The international brand is now increasing the quality and range of hotel options in Aarhus. It will be the first Marriott owned brand that is opening outside of Copenhagen in Denmark. The hotel will increase the overall value of the chain in Denmark and strengthen its offering of the world’s largest loyalty program, Marriott Bonvoy, to domestic travelers.

Moxy Hotels was developed for travelers looking for affordable accommodations that do not compromise on quality and style. “Just like in Copenhagen, we want Moxy Aarhus to appeal to the young-at-heart by offering large social spaces that are full of entertainment, which are as much for stayover guests as local neighbors,” says Per Denker Sørensen, CEO of Core Hospitality.

Local operator, international brand
Developer A. Enggaard chose to collaborate with Core Hospitality, a white-label hotel management company that is the favored operator of Moxy Hotels in Scandinavia. Aarhus will be the hotel operator’s fourth Moxy hotel and sixth Marriott hotel to open. While the hotels are associated with an international company, the hotel operations are a local affair.

“We are extremely excited to confirm a second Moxy hotel in Denmark. The hotel will ensure that the brand, and we as an operator, are more established in the country. Moxy Aarhus will also set itself apart from the competing hotels in the city as an international brand and by aiming to be eco-certified as DGNB Gold and by Green Key,” says Kristian Haaber, Brand Manager at Core Hospitality.

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