Corporate Travel Management (CTM) expects to emerge from the COVID-19 pandemic a bigger and more globally focused TMC and is expanding its global organisation structure to create new value opportunities and drive growth.
After integrating its 2020 acquisitions of Travel & Transport, Radius Travel and Tramada, CTM has introduced three new global business units to enhance its competitive value proposition for multi-national corporate clients, agency network and supplier partners.
Global Customer Solutions will focus on maximising value to the global and multi-national travel programme segment. Led from the USA by VP Global Customer Solutions, Kristen Pratt, the division will offer global travel programmes access to CTM’s extended global footprint, via owned and partner agencies, standardisation across reporting and implementation processes, and access to CTM’s proprietary technology and global supplier solutions to offer increased programme consistency and value in all markets.
Global Agency Partnership Programme will focus on adding value to CTM’s global partner agencies by leveraging CTM’s scale, global buying power, content aggregation and unique proprietary technology solutions. Importantly, the new agency partnership team will also ensure CTM has a robust and expanding network of best-in-class agencies to service clients in every market they operate in. Led by VP Global Agency Partnership Programme, Nicole Wilcock, the new team will make CTM’s global network larger, stronger, more valuable and truly competitive for global travel accounts through the delivery of consistent service and technology experiences.
Global Supplier Partnerships Programme is a new team tasked with continuing to grow CTM’s strategic supplier partnerships across air, hotel and car suppliers as well as technology and other third-party suppliers. The new team will continue to build out its offering to deliver scale, enhanced value and best-in-class solutions to benefit CTM clients and agency partners.
The new business units have also created a number of new strategic roles in CTM’s global organisation across sales, implementation and technology solutions functions.
CTM Global COO Laura Ruffles said “We acted quickly to successfully integrate our recent acquisitions during the downtime in travel activity. This has enabled us to design a new business framework to support exciting growth opportunities for our customers, suppliers and agency partners in a post-COVID environment.
“CTM has long offered a global solution to customers, utilising the strength of our global footprint and regional accountability structure to deliver a unique blend of high-touch service and intuitive technology to our global clients. This approach is proving more valuable than ever in the more complex post-COVID travel environment.
“By bringing together the best of our global teams from CTM, Travel & Transport and Radius we now deliver a truly unique offering to global and multi-national accounts, by enhancing the value chain for customers, suppliers and partners through the provision of consistent and customisable service, technology and contracting solutions – all within a single partnership agreement.
“We believe this value proposition positions CTM as a leading contender for global and multi-national travel management services moving forward.
“We’ve listened to feedback from our customers, partner networks, and sales and technology teams to identify the needs, opportunities and challenges facing global travel programmes as they get back to business travel. And we’re confident that we’ve successfully implemented a structure that fills a market gap.”