LEICESTER - Danny Crowe has joined Go Inspire to lead growth in the organisation’s strategic Marketing Performance offering. Following his previous role at JG Travel Group, he has been appointed to the role of Client Strategy Director, responsible for helping clients identify the precise commercial challenges and issues they face, the journeys to purchase their different customer groups follow, and the value that CRM insight and deployment can deliver.
Go Inspire’s STAR programme (Strategy, Targeting, Acquisition, Retention) provides clients with a tailored, media-neutral roadmap to grow customer value. Success is measured through hard marketing performance metrics. Organisations that have already benefited from Go Inspire’s STAR methodology range across the retail, e-commerce, financial services, utilities, telecoms and leisure sectors.
Danny’s 40 years of industry experience is similarly wide-ranging, embracing in-house roles at major financial services, retail and travel brands, as well as agency roles developing clients’ commercial success in IT, travel, DIY, media and e-commerce.
Danny comments, “2021 will undoubtedly be a year of great challenges for business, but also presents a vista of opportunities too. Never before has it been more important for companies to have a marketing performance partner who can be trusted to help transition to the demands of the new world we’re entering into. The great thing about the Go Inspire offering is that it covers all the bases – which is why clients have worked with the Group for years and years.”
“Re-appraising customer strategies is both topical and urgent, because the pandemic has fundamentally changed customer behaviours. Long-term trends have accelerated and new customer journeys are emerging. Go Inspire provides not only meaningful insight into those customer journeys, but also the ability to then deploy the resulting strategies and communications across all channels.”
Patrick Headley, Go Inspire CEO, adds, “The Group is on an ambitious growth path and, following a robust performance in 2020, looks set to build further – all based on our vision of delivering measurable performance and value to our great clients. Danny’s arrival is fundamental to achieving our next phase of development, and we are excited to have his wide experience on board at Go Inspire.”