DFS Group, a leading luxury travel retailer, launched a global employee fundraising initiative in late 2020 in response to the increased difficulties experienced by vulnerable communities in the wake of the COVID-19 pandemic. The initiative, called “Walk for Them” resulted in a total of US$180,000 being raised to support more than 20 different charity organizations around the world.
DFS challenged its employees in more than 15 locations to track and register any number of physical workouts of their choice throughout the month of October. For every workout completed, the company made a reciprocal pledge to double the total amount raised. A total of 770 employees globally joined the initiative, completing more than 4,500 workouts and registering more than 13,000 kilometers and 2,250 hours of workout activity throughout the month.
While DFS held numerous initiatives throughout the year to support underserved groups, Walk for Them also benefited participants, who were encouraged to maintain a healthy lifestyle during months of disruption to their lives.
“Through Walk for Them, our employees were not only inspired to exercise in a way that suited them, they could also measure their success by giving back to the communities where they live and work,” said Benjamin Vuchot, Chairman and CEO, DFS Group. “I am proud of their enthusiasm and spirit as they competed against themselves and each other to support those in need.”
“We are all feeling the effects of COVID-19, but vulnerable populations are especially impacted in a time of crisis. Our responsibility to support them is greater than ever - and so is our employees’ commitment to making a difference,” said Jay Frame, Vice President Corporate Communications and CSR, DFS Group.