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Digitalisation, sustainability and smart destinations will be the focus of Fitur Know-How & Export’s 9th Edition


This special-interest section at FITUR is a sure way for Spanish tourism companies to boost their innovation and international reach.

MADRID - Digitisation, sustainability, and smart destinations will be the focus of FITUR’s special-interest section, Fitur Know-How & Export, an initiative promoted by SEGITTUR in collaboration with ICEX Spain Export and Investment.

FITUR Know-How & Export will take place as part of the trade days at FITUR 2021: Tourism Recovery Special, from 19th to 21st May 2021. It will have an exhibition space of 1600 m² and nearly forty exhibiting companies participating, with innovative tourism solutions ranging from hotel management to strategic consulting and, of course, online marketing and promotion.

This initiative aims to support international expansion by Spanish tourism companies by showing their potential and promoting their innovative services and products to markets abroad.

Innovation, digital transformation, and other technology solutions for developing tourism, especially smart, accessible, and sustainable destinations, are critical factors for ensuring the success of tourism businesses today and in the future.

For this reason, the opening day of Fitur Know-How & Export’s ninth edition will focus on different aspects of the Smart Tourism Destination model and the needs and peculiarities of the member destinations in Spain’s Smart Tourist Destinations Network.

It will cover large urban destinations, sun and beach destinations, inland and rural destinations, cultural destinations and heritage towns. It will also highlight ways to partner with international organisations to expand the model abroad.

On the second day, experts will discuss ways to digitalise the tourism sector, standardisation and the importance of cybersecurity. They will also discuss different technology solutions for tourist destinations.

The theme for day three will be sustainability and its importance for the new tourism. Panellists will discuss topics including how to create sustainable tourism experiences and the circular economy’s role in the tourism sector.

This year’s Annual Innovation Report 2020 by Innovaspain is about tourism, and it will be presented during Fitur Know-How & Export.

Again, this year, the SEGITTURLab space will offer practical workshops for tourism professionals to learn about cybersecurity, the importance of data in decision making, and new technologies like virtual reality.

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