Astoria Hotel endorses eRevMax solutions for rate intelligence and channel management.
DUBAI – A Heritage property in Dubai, Astoria Hotel, has seen exponential growth in online business with eRevMax. The hotel has experienced 600% growth in online business over the last 3 years with RateTiger channel management and rate intelligence solutions.
Astoria Hotel is a three-star property with over 100 rooms. RateTiger’s real-time connectivity with over 300 online sales channels has facilitated the property to connect to the better producing OTAs, resulting in an increase in online business share from 5% to 38% over 3 years’ period.
The Middle East is the fastest-growing region for travel with the UAE being the dominant market. With over 15 million overnight visitors, Dubai has seen double digit growth in mid-market travel segment. RateTiger solutions have enabled Astoria Hotel to maintain real-time rate and availability in OTAs based on sound business intelligence.
“Rate parity & accurate inventory management are must to maintain your property at par with your competitors, specially clusters like Bur Dubai which are very price sensitive. Being heritage property in Dubai was a tough transition period for us to market on dynamic platforms – we can say eRevMax – Rate tiger is our most important partner in this transition. We have stretched our online market to 38 % in the last 3 years due to excellent support & tools from Rate tiger. We highly recommend this product especially in Dubai,” said Alankar Borkar – Manager –Sales & Reservation, Astoria Hotel, Dubai.
“Given that Astoria Hotel primarily caters to international guests, along with midscale domestic travellers, it is important for the property to be present in global online sales channels and metasearch sites. They have leveraged our channel ecosystem to improve exposure and tap new markets. Backed by the real-time data and analytics they can now respond to market dynamics more efficiently, and optimize online revenue,” said Ali Kansou, Regional Director of Sales, Middle East, eRevMax.
eRevMax is known for its stable solutions with 99% product uptime. The company offers excellent connectivity with over 300 online channels and provides 24×7 support. Leading hotel groups including Accor, Kempinski, Elite Hospitality, Dusit Hotels and Rotana have been the company’s loyal customers over the years
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