Krystal Grand Reforma Uno.
GameChanger brings open pricing and better decision-making analytics to Krystal Hoteles properties totaling more than 3,000 rooms throughout Mexico, as Duetto’s Latin American expansion continues.
NEW YORK – Duetto, the market leader in hotel profit optimization technology, announced that it will implement GameChanger, its Revenue Strategy solution, for Grupo Hotelero Santa Fe, one of Mexico's fastest-growing hotel chains, bringing new insights on pricing and demand to a dozen hotels encompassing more than 3,000 rooms under the Krystal Hoteles brand. Grupo Hotelero Santa Fe is known for superior locations, excellent guest service, high-quality facilities and outstanding guest technology at all its properties, including the newly renovated Krystal Grand Reforma Uno in central Mexico City.
"We are very happy to announce this agreement with Grupo Hotelero Santa Fe, a premier hotel company in Mexico," said Duetto CEO Patrick Bosworth. "The pace of change in the marketplace continues to accelerate, and Duetto's Revenue Strategy solutions bring flexibility to fully maximize revenue and manage distribution complexity. We are proud to join with this innovator, as it expands its efforts to understand and engage its most loyal customers even more effectively, on the basis of new levels of insight and revenue optimization."
By adopting Open Pricing, a core element of Duetto's approach to price optimization, Grupo Hotelero Santa Fe will now be able yield rates more rapidly and with greater flexibility, drawing on web shopping regrets and denials data to better measure price sensitivity.
Francisco Zinser Cieslik, CEO at GHSF, said: "Our partnership with Duetto aligns with our strategy as a great opportunity to advance our technological innovation, understand our customers better, make better pricing decisions on the basis of advanced analytics, and further growing our brand across Mexico. We look forward to growing our dynamic and productive partnership in the months ahead."
Francisco Medina Elizalde, GHSF's Deputy CEO said: "We are in a crucial stage of our growth process, in which Duetto will be a strategic partner to consolidate our ADR (available daily rate) and RevPAR (Revenue per available room) objectives, allowing us to stay one step ahead of our competitors – making us leaders in our hotels category in each one of the destinations we operate."
Duetto is rapidly expanding worldwide throughout Europe, Asia, Africa and the Americas. More than 1,200 hotels and casinos in more than 60 countries have partnered to use Duetto's Revenue Strategy solutions.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
