Miles & More members can now earn award miles in more than 60 stores, restaurants and service facilities at Frankfurt Airport.
FRANKFURT AM MAIN – Fraport AG is a strategic partner of Miles & More and co-publisher of the awards programme at Frankfurt Airport. The merger of the Lufthansa, Miles & More, and Fraport brands significantly increases the attractiveness of Germany's largest aviation hub as a retail location: passengers and visitors can now earn award miles at the airport before departure and look forward to special promotions for the start of the programme.
Earn miles at over 60 stores, restaurants and service facilities
Whether parking your own car in the parking garage, eating in one of the numerous restaurants, shopping in the (online) stores or taking a tour of the apron – more than 60 stores and services are already linked to the Miles & More programme. These include the duty-free stores and boutiques of Frankfurt Airport Retail GmbH, the joint venture between Gebrüder Heinemann and Fraport AG. Fashion stores and 29 retail and food concepts from the Lagardère travel retail group with brands such as Natoo, Relay, Tribs, hub Convenience, Discover and Coffee Fellows are also part of the programme. Other partners will follow in the coming months with the goal of integrating as many stores, services and products as possible at Frankfurt Airport.
“The strategic cooperation with Miles & More is a logical and consistent step in the further development of the passenger and shopping experience at Frankfurt Airport. By using the synergies between the two companies, we can offer our passengers an attractive incentive with the area-wide earning of award miles," emphasises Benjamin Ritschel, Vice President Retail Marketing at Fraport AG. The participating stores are marked on site with the Miles & More mileage sign "M". When paying, members simply show their digital service card in the Miles & More app or enter it when making an online purchase. The mileage account is credited automatically.
Earning miles made easy: special promotions & services
Fraport's own services, such as the visitor center and airport tours, also participate in the partnership. This makes it easy for visitors to earn miles at the airport even when they are not traveling. Guests also earn miles when booking parking spaces online. Usually, Miles & More members are credited with one mile for every one euro spent as part of the partnership. This is enhanced by regularly changing campaigns and promotions with multiple or extra miles. For the official launch of the partnership all associated retailers and services will award threefold miles for every one euro spent until 31 August. Members who register with Miles & More via Frankfurt Airport by 31 December 2022 can also look forward to up to 1,000 award miles.
"For our members, we are expanding our portfolio along the travel chain with this partnership and offer new incentives to participate in the Miles & More programme with special offers," says Armin Czapla, Senior Director Partner Sales & Ambient at Miles & More GmbH. "The partnership in the triad of the Lufthansa, Miles & More and Fraport brands also offers additional retail potential for all sides at a location that is extremely important for us."
Registration via the joint partner site
Registration for the programme takes place via a separate partner site from Frankfurt Airport at fra-miles.com. Additionally, QR codes for registration are also available at all participating stores. After successfully confirming the registration link, new customers can log in into the Miles & More app and start earning miles immediately.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
