LONDON – easyGuide, a B2C ticketing platform for things to do around the world, has announced that it has received a £1 million investment from UKTV Ventures, an investment fund by commercial broadcaster UKTV, whose parent company is BBC Studios.
E-commerce booking site easyGuide offers over 25,000 products around the world, from attractions, experiences, tours, and theatre shows, with new activities continuously added to the platform every month. The platform enables tourists and locals alike to discover what’s available in their area and instantly book tickets to exciting activities and experiences around
Live from July 1st, UKTV Ventures’ investment comprises of an “airtime-for-equity” investment which will see easyGuide launch its first TV advertising campaign across UKTV's seven linear channels - Dave, W, Gold, Alibi, Drama, Yesterday, Eden. This will provide easyGuide with access to an audience of over 26 million viewers a month and in return, UKTV will gain an equity stake in the business.
Blake Anthony Reddy, CEO of easyGuide, said: “We are really pleased to be partnering with UKTV Ventures for an airtime-for-equity deal at such an exciting time for easyGuide. With travel well and truly back post-lockdown, people are more eager than ever to find the best and most unique activities and experiences while travelling and in their local area. The huge reach that the UKTV network provides is the perfect way of building our brand recognition with a whole new audience.”
Brendan Kilcawley, Head of Commercial UKTV Ventures, said: “The sizeable activities and experience sector of the travel and tourism market is continuing an upward trend, so it is an exciting time to partner with the ambitious easyGuide team.”
easyGuide operates as a standalone commercial entity under the ‘easy’ family of brands and was named a UK Top 100 Startup in 2020.