Andrew Middleton, Commercial Director at easyJet and Aileen McCormack, Chief Commercial Officer at CarTrawler.
The CarTrawler powered car rental marketplace has been seamlessly integrated into the easyJet website, providing an improved customer experience.
DUBLIN and LONDON – CarTrawler, a B2B travel technology company, announces their appointment as exclusive online car rental provider to easyJet.
The four-year deal means easyJet will now offer customers unrivalled access to the best car rental deals globally.
The partnership also enables easyJet to expand its car rental offering to a broader range of customers with more choice across destinations, rentals and providers.
The CarTrawler powered car rental marketplace has been seamlessly integrated into the easyJet website, providing an improved customer experience.
CarTrawler will now completely oversee all online car rental services for easyJet as part of their biggest deal in recent years.
In an industry first however, easyJet will retain Europcar as their media partner through an innovative tri-partnership with CarTrawler that sees Europcar advertising promoted to passengers across easyJet touchpoints both on and offline.
The deal was a highly competitive tender involving some of the biggest names in travel tech globally. The technology lead partnership is the latest example of CarTrawler working with a global travel business helping them diversify and expand to offer customers more choice and more value.
Aileen McCormack, Chief Commercial Officer at CarTrawler, said: “This new partnership is the biggest deal we have signed in the past four years. It underlines the scale and pace at which CarTrawler is operating, and is fantastic news for the millions of customers who fly with easyJet each year.
“Smart innovation and a superior customer experience are at the heart of everything we do, so it makes sense for CarTrawler to partner with a sophisticated, forward- thinking airline like easyJet. At CarTrawler, we are heavily invested in the future of travel through our intelligent use of data-driven insights and cutting-edge technology. This partnership is yet another example of how we are transforming the travel marketplace, building brand loyalty and giving customers what they want, when they want it.
“We are the only B2B mobility platform that provides end-to end connections to every significant mobility provider globally. Our SmartBlock technology is the most advanced retailing technology in the market. I couldn’t be more delighted that we can now offer these benefits to easyJet, an airline that flew over 90M passengers in 2019 across almost a thousand routes out of 156 European airports.”
Andrew Middleton, Commercial Director at easyJet, said: “We're excited to bring to the market our new partnership with CarTrawler because it’s essential to offer the best range, quality and value through a seamless digital experience for our customers. We're also proud to be extending our fifteen year relationship with Europcar through a new media partnership that will see Europcar, as our preferred supplier, promoted across our passenger journey at key moments across the year.
“easyJet and CarTrawler are one step ahead of the competition, and I’m excited to see what we can do together over the course of our partnership."
With each of its European airline partners CarTrawler has significantly grown market share for them consistently outstripping natural passenger growth every year. In the first three years of the partnership alone they trebled partners’ bookings from customers that were flying on competing airlines.
Explaining how CarTrawler won the competitive tender, McCormack stated: “CarTrawler was chosen due to our unsurpassed, global travel technology expertise. We always consider our partners’ core requirements, building B2B customised solutions, not re-skinned B2C offerings.
Our work maximises market share, and in turn revenue for our partners by building their brands, not our own.”
At the heart of CarTrawler’s offering to business sits their bespoke technology which brings a broad sweep of customer benefits including:
- Complete customer choice (ability to shop the entire car rental marketplace without leaving easyJet.com)
- Competitive car rental rates
- Exclusive content (special offers and inclusions unique to easyJet’s customers)
- Peace of mind (free cancellation and amendment with one contact point)
- Complete transparency (unbiased supplier ratings and information are clearly displayed, including queue times)
- Easy to book (relevant content, pricing and merchandising displayed to each individual customer)
- Future loyalty benefits (ability to earn and burn on car rental)
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
