The agreement was signed in the presence of Hassan Abu Al-Faraj, a member of the company’s board of directors; and Abdullah Qazzaz, CEO of Al-Zamazmah Company.
Under the patronage and presence of His Royal Highness Prince Khalid Al-Faisal, Advisor to the Custodian of the Two Holy Mosques Governor of Mecca Region, and the presence of the Saudi Minister of Hajj and Umrah Dr Tawfiq Al Rabiah, Elaf Hotels, a subsidiary of the Elaf Group, participated in the Hajj and Umrah Forum. The Forum was organised by the Ministry of Hajj and Umrah, under the theme “Quality in the Services System” between January 9 and 12, 2023.
On the sidelines of the event, Elaf Group signed a collaboration agreement with Al-Zamazemah Company, as part of which the latter will provide Zamzam water to Elaf hotels in Mecca and Madinah. The agreement was signed in the presence of Hassan Abu Al-Faraj, a member of the company’s board of directors; and Abdullah Qazzaz, CEO of Al-Zamazmah Company. Dr. Adel Ezzat, CEO of Elaf Group, expressed his happiness with this cooperation, which will have a positive impact on the pilgrims during their stay at Elaf hotels to visit the Kaaba and the Prophet’s Mosque. He added that this will also improve the services offered to customers which in turn will enhance their accommodation experience. Ezzat further pointed out that providing Zamzam water comes in line with the group's vision and strategy to ensure the comfort of its hotel guests and provide them with a distinguished experience during their stay in the hotel.
Hassan Abu Al-Faraj, a member of the company’s board of directors, said: “We are pleased to sign this agreement with Elaf Group and provide Zamzam water to the guests in its Mecca and Madinah hotels. We are confident that this collaboration will play a significant role in enhancing the experience of the pilgrims and contribute to support the national strategies which are aimed at enhancing the quality of the services provided in the Hajj and Umrah sector. We look forward to expanding the scope of our cooperation with the Group and continue to enhance our presence in the KSA.”
During the Forum, Elaf Hotels also showcased its new amenities and latest facilities in Saudi Arabia. The event proved to be a strategic platform for the Group as it brought together the most prominent players in the hospitality sector and provided a vital destination to host several sessions and discussions related to the development of the Hajj and Umrah in the Kingdom.
Ezzat highlighted that the Group’s participation in the forum is in line with the constant efforts to offer innovative services and solutions, improve the quality of services delivered to the pilgrims and ensure their comfort while performing the rituals of Hajj and Umrah. It is also part of the efforts aimed at attaining the goals of Saudi Vision 2030. Furthermore, he noted that the Group is focused on creating an integrated and sustainable system to enhance the experience of the pilgrims. This is achieved by strengthening collaborations and partnerships among relevant entities and organisations, exchanging expertise, and making the best use of the ideas and visions of specialists, predicting future directions and developing initiatives and programs that will enrich pilgrims’ experiences and enhance the quality of the services provided.
Ezzat stated that Elaf Group is moving forward in its mission of developing the hospitality sector in the KSA, as a continuation of its heritage and a leading journey spanning over 40 years. The Group’s hotel brands are the preferred choice for the leading Hajj and Umrah tour operators, especially due to their geographic locations near the main landmarks of the holy sites, in addition to the premium services offered and the quality of its facilities.
The Hajj and Umrah Forum is a perfect platform to highlight and share successful experiences in developing and enhancing the quality of services provided to the pilgrims, and is considered the largest of its kind in the world. The Forum features several sessions, workshops, and training courses presented by the most prominent decision makers, experts, and specialists. It is also regarded as the perfect entry point for investors and innovators who are interested in growing the Hajj and Umrah industry.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
