In her new role, Stephanie Cross will lead Enchantment Group’s marketing and communication efforts as well as play a key role in strengthening the company’s independent luxury resort brands.
SCOTTSDALE, AZ – Enchantment Group, a leader in the development, management and experiential programming of luxury boutique resorts, announced the appointment of Stephanie Cross to Vice President of Marketing.
A tenured marketing and communications specialist with over 15 years of corporate and consumer-facing experience, Stephanie will lend her e-commerce and digital marketing expertise to Enchantment Group and its distinguished collection of award-winning properties including Enchantment Resort, Mii amo, destination spa, and Seven Canyons Golf Club and luxury residential community in Sedona, AZ; the Tides Inn in Irvington, VA; and The Cove, Eleuthera in the Bahamas. Most recently, Stephanie served as the co-founder and creative director of See It Sideways, a boutique marketing agency providing expert strategy and innovative solutions for numerous hospitality and real estate clients.
In her new role, Stephanie will lead Enchantment Group’s marketing and communication efforts as well as play a key role in strengthening the company’s independent luxury resort brands. Stephanie will work closely with Enchantment Group’s corporate and operations teams to elevate the company’s business and marketing influence on both a brand and individual property level.
“The appointment of Stephanie will enhance Enchantment Group’s position as a leading experiential resort collection,” says Greg Miller, Executive Vice President of Sales, Marketing and Operations. “We look forward to leveraging her expertise as we continue to grow and strengthen our brand.”
Prior to starting her own marketing agency, Stephanie held numerous positions with Starwood Hotels & Resorts for eight years, where she implemented strategic marketing tactics for luxury hotels and resorts throughout California, Arizona, Texas, Nevada, Colorado, Utah, and New Mexico. During her tenure with Starwood, she led the leisure strategy and execution of multi-brand divisional marketing programs for more than 600 hotels across the company's nine brands.
Stephanie graduated from the University of Arizona and held several fashion, branding, and media related positions prior to starting her career in hospitality. Stephanie currently resides in Phoenix, Arizona, with her husband and three young children.
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