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Events Industry Council releases Resources Business Continuity Guide


Latest accepted practices guide designed to provide event professionals with resources for business continuity planning amidst major disruptions.

WASHINGTON, DC, USA – The Events Industry Council (EIC) released the Business Continuity Accepted Practices Guide. It is the latest guide produced by EIC’s APEX COVID-19 Business Recovery Task Force.

The EIC guide focuses on:

  • How organisations prepare for future crises or disruptions, such as the current global pandemic
  • How businesses reliant on in-person events navigate through a crisis when such traditional in-person event models are not possible
  • Curating business continuity resources for event professionals
  • Understanding and implementing value-based adaptions and innovations

“It is critical we continue to raise the notion of resilience and adaptions to drive innovative practices,” said Amy Calvert, CEO, Events Industry Council. “A resource that aggregates and curates principles of Business Continuity will support industry professionals and organizations as they work to strengthen their business models and prepare for recovery and their future relevance.”

The guide presents a three-stage framework for recovery: Assess, Adapt and Accelerate. The Assess–Adapt–Accelerate framework may be applied to any business, but event organisers have unique needs and specific opportunities which are highlighted in the Guide.

“Continuing to operate through the pandemic puts many business continuity plans to the test,” said Amy Ledoux, CAE, CMP, Chief Learning and Meetings Officer for the American Society of Association Executives. “This guide delivers a methodology, case studies and resources to build a plan to come out stronger and better positioned.”

“Organizations may be at different stages of continuity planning,” said Peggy Fritz, Event Services Supervisor, Toyota North America. “Our hope is that regardless of the stage, the steps and examples we outline in the Guide will help organizations continue that journey to succeed and thrive.”

“This guide helps organisations of all types re-think their strategies, diversify their revenue streams, and pivot quickly,” said Chuck Ghoorah, Co-Founder & President of Sales & Marketing, Cvent.

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