WASHINGTON, DC, USA – The Events Industry Council (EIC) released the Resources for B2B and B2C Exhibitions Accepted Practices Guide. It is the latest guide produced by EIC’s APEX COVID-19 Business Recovery Task Force.
The guide examines the current state of trade shows and exhibitions followed by risk management tools and phases for recovery. Similar to other APEX resource guides, the sections are filled with industry resources, best practices and case studies.
“We continue to connect, adapt, innovate, and place a strong focus on the delivery of safe and impactful experiences; there are exhibitions now taking place delivering value to stakeholders. One of the primary intentions of this resource is to continue to foster the close collaboration that will be key to not only our recovery but to our future,” said Amy Calvert, CEO, Events Industry Council. “When deciding whether an exhibition, trade show or trade fair can stage an in-person event, organisers must have the data to understand what factors are necessary to foster trust and confidence in the safety of and the value derived from the experience.”
“There is no question that COVID-19 will have both short-term and long-term effects on the B2B and B2C exhibitions industries,” said B2B and B2C Exhibitions working group Chair Julia Smith, CEM, CTA, Senior Vice President, Exhibition Sales, GES. “This guide delivers the resources needed to approach future events with creativity, flexibility, and ingenuity.”
The EIC B2B and B2C Exhibitions Guide focuses on:
- The impact of COVID-19 on the exhibitions sector and its stakeholders, including supply chain partners
- Key questions for show organisers and their partners to ask of each other when considering in-person or virtual events
- Risk assessment guidance, duty of care responsibilities, and considerations for design decisions that minimise risk and promote the development of shared objectives
- COVID-19 effects on sustainability and social impact considerations for events
Best practices for safety and security that are being instituted as in-person exhibitions return