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France’s Misterfly Group rebrands to reflect evolution

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Parent group owner of France’s hybrid flight OTA, Misterfly, to become ‘Digitrips’. Decision reflects that group’s seven sub-brands now generate 90% of revenues from B2B sales to travel agents, tour operators, white labels and loyalty schemes with 40% of non-flight products and services.

PARIS, FRANCE - Misterfly Group – the parent and owner of France’s hybrid flight OTA, Misterfly – has announced that it is rebranding as Digitrips to reflect the evolution of its business as a leading B2B and B2B2C multi-product travel platform, along with plans for international growth.

Since the company was founded in 2015 it has grown to include seven travel technology B2B sub-brands with 90% of revenues for the group generated through B2B sales to over 5,000 B2B clients.

During that period it has reached over 500M€ business volume in 2019, sold over 5,000,000 PAX to retail travel agents, OTAs, tour operators, white-labels and loyalty schemes – and now has leading French and Belgian companies such as Carrefour Voyages, Leclerc Voyages, cDiscount, VeePee, Neckermann as clients.

The new Digitrips name and brand identity also reflect the innovative travel technology nature of the group, which 200 people team builds products, services and technologies used by B2B clients to source, book, sell and service travel in a more accessible, simpler and cost-effective way – offering white label solutions, API connectivity, dedicated agent booking tools, and even SaaS solutions for hotel distribution, travel agencies and TMCs.

Additionally the rebrand reflects the ‘beyond air’ nature of the business, selling accommodation, cars, transfers, packages, and other services such as insurance, flexibility options and payment solutions like buy now pay later,– with over 500 airlines, 1.2m hotels, 170 car rental companies, packages and ancillaries available.

Emilie Dumont, Managing Director of Digitrips comments: “We are so much more than just the Misterfly B2C OTA – important and dear as it is to us – and this new name and brand identity reflects that 90% of our business is B2B and that we have long-since moved ‘beyond air’ into selling a whole range of travel products, services and even SaaS software solutions. Additionally, whilst France remains our core market, we have grown beyond the borders of France in recent years and have ambitious plans for further international growth in the future.”

Nicolas Brumelot, CEO and Co-founder of Digitrips, adds: “I would like to thank all of the team for their hard work and innovation over the last seven years, along with each and every client for their collaboration and loyalty – allowing us to manage over 5,000,000 travelers in such a short time span since launch. Looking forward we felt that the new name and brand identity better fits the diversified and innovative B2B company we are.” 

The new Digitrips brand will act as the master brand for the company’s seven different sub-brands, which will all keep their names and identities:

  • Misterfly: B2C OTA
  • MF PRO / MisterFlyPro: B2B platform for travel professionals with flights, hotels, cars, packages, and transfers accessible and bookable on a single platform. 
  • Hresa / Misterroom: B2B platform with a focus on hotels and car rentals. 
  • Hotel Pour tous / Voiture pour tous: loyalty and employee benefit .
  • Idiliz: B2C packaged holidays deal website. 
  • Koedia: SaaS software solutions specialist for hotel distribution.
  • Mtrip: mobile solutions specialist white labels apps provider to tour operators, travel agencies, TMC and cruise distributors. 

Together these seven brands, plus the Digitrips corporate team, employ 200 staff based in 5 offices in France, Canada, Belgium and Spain.

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