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Fresh Hotel Athens renovates all its rooms

The renovation of the 133 rooms at Fresh Hotel Athens by internationally renowned designer Paola Navone draws its inspiration from the city’s Mediterranean character and the urban landscape of the hotel’s neighborhood.

ATHENS – With the recent renovation of all its rooms by Paola Navone, Fresh Hotel Athens confirms its reputation as the freshest hotel in the city center, welcoming everyone to discover an authentic experience in downtown Athens and connect to the city and its people.

With the motto “Stay Happy, Stay Connected, Stay Fresh”, the bright and colorful hotel on Sofokleous Street embraces the contrasts around it, keeps up with international hospitality trends and remains a hip destination for Athenians and visitors alike. With the generosity of a good friend full of youthful energy, Fresh Hotel Athens and its staff offer an unforgettable stay and personalized hospitality, ready to cater for contemporary travelers’ every need, and fill their suitcases with pleasant experiences and beautiful memories.

The renovation of the 133 rooms at Fresh Hotel Athens by internationally renowned designer Paola Navone draws its inspiration from the city’s Mediterranean character and the urban landscape of the hotel’s neighborhood. Featuring cool colors and contemporary references, each room is decorated with minimal geometric motifs reminiscent of rounded beach pebbles, the stone-paved alleys of Plaka (the traditional quarter of Athens) and the regular shapes of city blocks as seen from above. 

These decorative murals are reflected in large irregular mirrors and are illuminated by the soft light of wicker Gervasoni floor lamps. Furnishings and floors are in neutral grey and white tones, combined with curtains and throws in more earthy colors and supple textures that invite the touch. The signature glass panels that give the facade its recognizable pop look have been preserved with respect to the hotel’s original 2004 design. The color palette for the room interiors has been carefully chosen to match the fluorescent colors on the facade and to create a harmonious dialogue between the inside and the outside.

The recent room renovation at Fresh Hotel Athens creatively combines the two sides of Athens, a city that is at the same time a seductive Mediterranean destination and a dynamic European capital. This is a move that brings an already popular city destination to the present, with the aim to satisfy the needs of a younger, more contemporary audience. Just as the city is constantly changing, so Fresh Hotel Athens is always refreshing itself – all the while remaining faithful to the values of tailor-made hospitality and bespoke service that have established it as one of the top choices for visitors to Athens.

News Editor - TravelDailyNews Media Network | + Posts

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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