Collaboration provides hotels with integrated tools to enhance digital marketing results and seamlessly improve guest communications.
SAN FRANCISCO – Frontdesk Anywhere (FDA), the award-winning, cloud-based hotel Property Management System (PMS) and Cendyn, a leader in the hotel Customer Relationship Management (CRM), sales and digital marketing fields, have announced a collaborative initiative that will provide FDA's hotel customers with a marketing automation and guest intelligence solution that seamlessly integrates property management and guest communications and feedback across the two platforms.
With this collaboration, hotels utilizing FrontDesk Anywhere can now effortlessly manage the digital travel journey with enhanced guest profiles, highly targeted multi-channel communications and robust analytics – all designed to increase engagement for new and returning guests.
"FDA's collaboration with Cendyn brings to market a new and highly competitive solution for our customers," said Joe Kiernan, CEO of FrontDesk Anywhere. "This integration allows a hotel's guest data to pass freely and automatically to Guestfolio, easing the communication process throughout the guest journey, while eliminating data duplication and inaccuracies."
The alliance enables hoteliers to access a cohesive and consolidated view of their data, no matter the size of their property, providing insights into guest reservations, room stays and inquiries, leading to measurable impact and revenue growth. It provides customers with real-time TripAdvisor integration, manages newsletter campaigns and guest surveys, and quickly identifies net promoters.
"We're delighted that FrontDesk Anywhere has selected Cendyn to provide their hotel customers with industry-leading CRM and marketing automation capabilities," said Charles Deyo, President & CEO of Cendyn.
According to Deyo, the relationship is in part a result of researching case studies of independent hotels that utilize both FDA and Cendyn's Guestfolio. "We found many highly satisfied Cendyn Guestfolio customers, and those reporting the quickest implementation period were those utilizing Frontdesk Anywhere in conjunction with Guestfolio."
As the leading provider for hotel CRM and hotel sales platforms in the hospitality industry, Cendyn is continuously working with hospitality leaders like FrontDesk Anywhere to expand integration and connectivity capabilities, Deyo added.
Angelos is the news editor for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). His role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy.
He currently studies Communication, Media & Culture in Panteion University of Political & Social Studies of Athens.
