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GCB summer campaign “Germany – at the heart of future events”

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Not least because of the pandemic, the event market in Germany has changed significantly. Suppliers are ready for the restart and offer a range of new concepts in combination with proven skills and know-how. 

FRANKFURT – Kick-off for an inspiring summer: From 1 June to 30 September 2021, the GCB German Convention Bureau and partners will be offering their unique “Germany – at the heart of future events” campaign featuring a hybrid programme of face-to-face encounters and virtual networking opportunities to showcase Germany as a meetings and conference destination. The agenda is based on the four building blocks “Live Experience”, “Virtual Market Place”, “Innovation” and “Education” to provide event planners from around the world with inspiration for future events and enable them to make new contacts. Participation is for free. 

Not least because of the pandemic, the event market in Germany has changed significantly. Suppliers are ready for the restart and offer a range of new concepts in combination with proven skills and know-how. The GCB’s hybrid summer campaign provides its partners with a prominent platform to present their offerings and services. “The campaign that we’re starting now is the logical consequence of the developments of the last twelve months and the corresponding change we see in the ecosystem of events," explains GCB managing director Matthias Schultze. “For us, everything begins and ends with the needs of our customers, i.e., event planners from all over the world, and with our campaign we offer them a wide range of opportunities to interact and participate, especially for those who are not yet able to travel to Germany.” 

Virtual Market Place open 24/7 
Today’s campaign kick-off marks the opening of a Virtual Market Place which will remain open around the clock, seven days a week, until 30 September. Be it marketing organisations, convention bureaus, hotels, venues, congress centres or other service providers, at the market place, event professionals will find everything that Germany has to offer as a meetings and conference destination. They can visit almost 70 exhibitor stands and enter virtual meeting rooms, including chat function and direct, individual appointment booking options. 

Roaming Reporter and education sessions in June
Headlined “Destinations in Motion”, the first two campaign weeks will see the GCB’s “Roaming Reporter” Awid Vahedi travel across Germany from 1 to 17 June. He will report live on social media from altogether twelve destinations providing event planners with insights and news as well as introducing them to unknown highlights. In the second half of June, the campaign will offer a diverse educational programme with online, free of charge training sessions available from anywhere via the GCB Virtual Venue. The Education Days on 21, 23, 28 June and 30 June will focus on key business events issues such as hybrid formats or the interplay of the digitalisation and sustainability. 

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