Gianluca Buongiorno, AIM Group: “The events market is experiencing a sharp restart. Major events back to in-person formats” | TravelDailyNews International
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Gianluca Buongiorno, AIM Group: “The events market is experiencing a sharp restart. Major events back to in-person formats”

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The last part of the year is marked by a packed congress calendar at AIM Group with 35 major events involving +15.000 participants. This intense activity involves all event types. A positive sign for all the Group and a signal of the eventual restart for the entire industry.

MILAN – The last part of the year is proving to be a real restart period for AIM Group International, with a sharp reboot of in-person events including many international conferences with large audiences. From the end of August to December, AIM Group is managing 35 major events (with more than 100 participants) involving about 15.000 participants overall. All event types are involved: association and corporate meetings (pharma and non-pharma), CME courses, DMC activities and incentive travels (even from overseas). These events are taking place in virtual, but more often in hybrid format, with large in-person attendance.

“We are experiencing an enthusiastic response to in-person events from association and corporate clients and from the delegates, happy to leave for a trip, meet their international colleagues face to face, exchange ideas, chat freely and strengthen new relationships in a safe environment” outlines Gianluca Buongiorno, President AIM Group International. “Safety is a major concern, all the protective and preventative measures are put in place, and we notice that delegates feel very comfortable and confident and are quickly getting used to a new normality”.

Major events have been successful organised such as the European ESOT Congress 2021 which brought together 1.200 delegates for an in person in Milan joined by 1.400 delegates online (read the full press release). The Cibus International Food Fair in Parma, the General Assembly and Scientific Symposium (GASS) of the International Union of Radio Science are other significant conferences planned across Europe: (Austria, Belgium, Italy, Portugal, etc.). Another upcoming event is even an incentive group from Mexico to Portugal.

“We are really excited about these results. Our ability to support clients making important decisions in a very difficult context, our capacity to change and to adapt with flexibility, our promptness and availability have meant that we have maintained long-term client relationships and acquired new clients and events. Since the pandemic, we have experimented with our clients and helped them pivot to new solutions, formats and technologies. We have had some stunning results, for example the SIAARTI ICare tour or FIMP House were recently recognised with international innovation awards (read the full article)” continues Buongiorno.

“Now, at AIM Group, we have an obsession: making events happen successfully, ensuring that participants are safe, engaged and satisfied, and maintaining those changes as we embark on the path to the new normal. Faced with our new realities, we are committed to complete the transformation and push it forward, towards a new way of designing events and supporting clients. It is all about persistence because after we geared up for the initial phase, now the challenge is to fulfil the entire process, despite the difficulties. We are sure that the recovery of the events industry and its new face and identity will emerge only if we don’t let go of our obsession with making it happen” concludes Gianluca Buongiorno.

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