RANCHO MIRAGE, CA – Visit Greater Palm Springs announced the partnership between the Greater Palm Springs Tourism Foundation and OneFuture Coachella Valley. Recognizing that tourism is our region’s number one job creator and economic driver, both organizations will collaborate to increase the number of students from the Coachella Valley entering into careers in hospitality.
The strategy includes providing student scholarships, mentorship and networking opportunities, increasing work experience opportunities, establishing a regional undergraduate internship program in hospitality, and engaging regional hospitality executives to provide expertise, among other objectives.
"Now more than ever our students need support for their college and career journey,” according to Sheila Thornton, CEO of OneFuture Coachella Valley, “It takes a regional commitment to make this happen. We are excited to work with the Tourism Foundation to provide scholarships, college success support, and career pathway training to give students the tools they need to thrive in the future workforce."
“Many students in the Coachella Valley have never been inside one of our local resort hotels nor have they experienced meaningful travel away from home. We want them to see first-hand the wide variety of opportunities and career pathways that exist within hospitality, both here in their own backyard and around the world,” says Aftab Dada, Vice President of the Hilton Palm Springs and co-chair of the GPS Tourism Foundation Board of Directors, “Our hotel and hospitality community is committed to participating in these internship and mentorship programs and ensuring this partnership is successful.”
The first priorities for the partnership are identifying industry partners for internship and job shadow opportunities and creating a toolkit employers can use to implement their own internship programs.
“Hospitality is our number one industry in the Coachella Valley, and it’s growing, offering students abundant opportunities for career growth locally or experience that can allow them to work anywhere in the world they want to go. We look forward to working with One Future to introduce more of our local students to these opportunities,” concluded Dada.