Hamburg Convention Bureau has gathered together some of the best business-support initiatives launched in the city in response to the coronavirus crisis.
Hamburg Tourism Board, the Ministry of Economic Affairs, Transport and Innovation of Hamburg, DEHOGA Hamburg, the Hamburg Chamber of Commerce and the Hamburg Tourismusverband have launched the forum #wirstehenzusammen. Translated as ‘we stand together’ the forum for Hamburg's tourism industry promotes exchange, support and solidarity. The forum gives tourism service providers a platform on which they can exchange ideas, advice and experience and support each other through collaboration. Topics discussed include,among others, how to deal with reductions in working hours and drastic cuts in business.
Beiersdorf supplying keyworkers
Nivea’s parent company Beiersdorf, based in the city, has produced 500 tons of disinfectant used to fight the coronavirus. Beiersdorf is working closely with clinics and hospitals, medical and nursing staff as well as police and fire departments to supply them with product.
One Hamburg
A new online TV channel has launched with the aim of bringing the city’s community together. One Hamburg livestreams panels, live podcasts, news, interviews and concerts in what, itis hoped, will become a long-term digital offering for the city.
#paynoweatlater
This initiative founded by food entrepreneurs throughout in Hamburg allows people to buy vouchers for local restaurants which can be redeemed once outlets re-open. This gives local businesses an immediate boost, helping them to cover their fixed costs.
#hamburgbringts
Hamburg shop and restaurant owners offering a delivery service can also apply for a free listing on the official portal of the city of Hamburg which is then promoted to residents.
Florian Gerdes, Marketing Manager Conventions at Hamburg Convention Bureau, explains: “The impact of coronavirus has been felt across the world, hitting businesses and communities hard. In these challenging times, it’s particularly important to highlight the important work being done to support those in need. We’re proud to share these new initiatives which show the ingenuity and sheer collaborative power of Hamburg’s business community.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
