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Holland America Line enhances its field sales team with the appointment of two field Sales Directors

Cathy Kusuma, Director, field sales East, Holland America Line.

Cathy Kusuma and Anthony Cooper appointed directors of East and West regions.

SEATTLE, WASH. – Holland America Line is introducing two new director-level positions within the sales team: director, field sales East and director, field sales West. To fill the positions, the brand tapped the talents of travel industry veterans Cathy Kusuma for the East, and Anthony Cooper for the West. Both will report to Eva Jenner, vice president of sales for Holland America Line.

In their new roles, Kusuma and Cooper will help guide the divisional sales teams, including senior managers, business development managers, inside sales representatives and sales support.

“We are thrilled to add two talented travel professionals such as Cathy and Anthony to our sales force, and we look forward to utilizing their vast experience and knowledge to support our field sales team as we continue to grow our Holland America Line business in North America,” said Jenner. “Cathy comes to us from one of our longest and strongest travel partner relationships, and Anthony’s expertise is well-known to those of us who have worked with him for the past seven years through our office in Sydney. Welcome to them both!”  

Kusuma began her travel career with Holland America Line working on board in entertainment and shore excursion roles. Most recently she worked at Cruise Planners, where she held the position of senior director of strategic partnerships and agent engagement. In that role, she managed the travel agent training programs, online agent university, in-person training events and more. In addition, she was responsible for driving additional revenue streams to the company through sales account management of cruise, tour, tourist board and ancillary/value-add brands. Kusuma is based in South Florida.

Cooper brings more than 20 years of travel industry experience to his new position. For the past seven years he has been a part of the Holland America Line and Seabourn sales force in Australia, receiving multiple awards and acknowledgments for his sales excellence. In his latest role, Cooper managed the national account portfolio for Australia, working closely with many large consortia. He has relocated to Holland America Line’s Seattle headquarters office.

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