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Hospitality Ventures Management Group (HVMG) launches Associate Relief Fund

The fund is voluntarily supported by anyone wishing to donate to these in-need hotel industry workers.

ATLANTA – Hospitality Ventures Management Group (HVMG), an Atlanta-based, private hotel investment, ownership and management company, announced it has launched a relief fund for its laid off associates impacted financially by the on-going coronavirus pandemic. Launched via GoFundMe across just the corporate office initially, the fund collected more than $20,000 in just two hours and has continued to grow as corporate associates, property associates, property owners and friends of the company continue to contribute.

“We are guided by our Purpose, ‘To be excellent in all we do so our associates, guests and partners LOVE us,’ so it was vitally important to us at HVMG to offer whatever support we can during these obviously trying times,” said Robert Cole, president & CEO, HVMG. “Due to this outpouring of aid, we continue to have funds being distributed in the form of gift cards for Walmart and similar retailers.”  

The fund is voluntarily supported by anyone wishing to donate to these in-need hotel industry workers. “Whether the associate needs the funds for essential items, groceries, medical bills or to care for a loved one, we are thankful for the generosity and encouraged to know that this money will make a difference for our associates in need,” said Susan Sanders, executive vice-president & chief human resources officer. “We work with each property general manager to ensure the funds are  distributed quickly in a fair and consistent manner. As the states are delayed by the sheer number of requests for financial aid, this assistance can help bridge the gap between filing and receiving state unemployment compensation.”

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