MINNEAPOLIS – Host Agency Reviews (HAR), has launched the Review Integrity Initiative to address fraudulent reviews from individuals who seemingly intended to discredit listed travel companies and/or interfere with site operations. The measures taken with the Review Integrity initiative will bolster measures already in place to eliminate fraudulent reviews.
Before the initiative, HAR created safeguards against false and fraudulent reviews. The Review Integrity Initiative includes additional steps to ensure that companies listed on Host Agency Reviews are represented accurately and that advisors will come away with helpful information.
HAR hired a security consultant and collaborated with companies listed on the site in a roundtable discussion to steer the changes outlined in HAR’s Review Integrity Initiative. A summary of the resulting updates are listed below:
A verified advisor badge on reviewer profiles for those who submit voluntary documentation to verify company affiliation
Required proof of affiliation before posting a negative review
A label on reviews that are older than two years to indicate to readers that info in the review may no longer be current
HAR’s founder, Stephanie Lee, commented, “HAR’s recent Review Integrity Initiative stems from our HAR’s core values, providing clear and transparent industry information. These site enhancements also ensure we will continue to offer advisors the best tools possible to research travel companies as they build and grow their travel businesses.”
These Review Integrity Initiatives are now live on the site and have been incorporated into HAR’s site etiquette and rules.