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Hotel industry demand for experience personalization grows

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Zoox Smart Data demonstrates Latest in Intelligent Guest Profile Technology at HITEC Dallas. Hospitality’s leading provider of targeted guest promo and communication technology attracts over 150 hotelier inquiries during industry’s most anticipated tradeshow event.

 

ALPHARETTA, GA - Zoox Smart Data, an international provider of technological solutions that harnesses big data to build customer profiles from existing Wi-Fi networks, announce details on the skyrocketing demand for the latest in guest experience personalization technology as a result of attending this year’s HITEC in Dallas. Company booth representatives showcasing the full range of Zoox technology capabilities have significantly determined that more than 150 attendees representing both major hotel brands and independent properties are now on track to adopt advanced solutions that are proven to maximize guest satisfaction, loyalty and hotel profitability.

Many HITEC exhibitors were understandably hesitant over how the event would unfold due to ongoing pandemic concerns, however, our experience during the show clearly indicates that the industry is ready to move forward with new approaches to meeting rising guest expectations,” said David Tyre, VP of Business Development at Zoox Smart Data- North America. “Enhanced experience personalization is among the most sought after methods for re-gaining the business of guests and maintaining a competitive edge in today’s market. We were very honored to see the sizeable turnout of attendees at our booth that recognized the value our solutions offer in pushing the boundaries on what it means to provide high-quality, custom-tailored service for each and every guest and look forward to the forging of new partnerships in the months to come.”

Gaining significant interest from this year’s HITEC attendees was the showcasing of the Zoox Smart Data platform. A cutting-edge big data solution engineered precisely for the guest service needs of hoteliers, Zoox Smart Data leverages a property’s existing Wi-Fi network to create profiles for individual guests that instantly point to their unique preferences and experience expectations. With analytics that include a guest’s income, purchase history, hobby interests, active memberships and more, Zoox Smart Data allows hotel staff to effortlessly determine which services and promotions are ideally suited for upselling in order to always ensure complete satisfaction while maximizing the performance of alternative revenue streams. 
 
HITEC Dallas attendees visiting the Zoox booth also expressed substantial interest in the company’s Zoox Media solution, a powerful tool credited with increasing overall revenue for hoteliers by 550 percent between Q3 and Q4 in 2020. Eliminating the need for hoteliers to contract third-party advertising partners, Zoox Media consists of a wide-ranging library of advertising content that can be pushed to guest devices based on individual guest interests. With local advertising capabilities available, Zoox Media further increases sales conversions by identifying a guest’s physical location and tailoring promotions to better suit their immediate needs. This can include pushing promotions for nearby tourist attractions, restaurants or fitness centers, ensuring even greater guest experience satisfaction through enhanced personalization. 

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